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Trend One

The Great Divide

Election outcomes, protest movements, misinformation, distrust and financial hardship… In a world challenged by conflict, Aussies are increasingly divided.

The Evidence

  • 77% of Australians feel Australia is divided on key political, economic and social issues
  • The main issues causing division are immigration, the war in Gaza, the Voice to Parliament, the cost of living and climate change

Brand Implications

Election outcomes, protest movements, misinformation, distrust and financial hardship… In a world challenged by conflict, Aussies are increasingly divided.

More Big Bets for 2025

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