Trend One
The Great Divide
Election outcomes, protest movements, misinformation, distrust and financial hardship… In a world challenged by conflict, Aussies are increasingly divided.
The Evidence
- 77% of Australians feel Australia is divided on key political, economic and social issues
- The main issues causing division are immigration, the war in Gaza, the Voice to Parliament, the cost of living and climate change
Brand Implications
Election outcomes, protest movements, misinformation, distrust and financial hardship… In a world challenged by conflict, Aussies are increasingly divided.
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