Sport at Nine in 2021

Sport cuts deep into our culture and community. It’s powerful because it’s real. It’s powerful because it’s unscripted, and its powerful because the stories live on long after the lights of the stadium go down. ​

Here at Nine, we don’t just serve up the main game, ​

We connect Australia with a whole Wide World of Sports. ​

From television, digital, print, radio, video on demand and live streaming, there’s no place like Nine to reach and engage more Australians through the power of sport.

Recap on Nine’s sport strategy for 2021

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… Or jump straight to the point 

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What’s coming to Nine in 2021

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Putting sport to work for your brand

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Nine’s Wide World of Sports Guarantee

The Best In Sport Marketing All In One Place


Unrivalled Scale
& Connection




World Class
Creative & Execution



What's Coming

Underpinned by the best in sport entertainment and news

The Total TV Experience and beyond...

We've recognised that audience habits are changing and we're changing with them by combining Nine's free-to-air assets with Australia's leading local SVOD service, Stan.

The launch of Stan Sport will enable Nine to deliver a “whole of television” approach to sports as it offers extensive live and on-demand coverage to Stan subscribers, as well as making select premium events available on Nine’s FTA television channels. ​

The move will allow Nine to choose the appropriate platform for its various sports in 2021 and beyond. ​

Sport and Your Brand

At Nine, our investment into effectiveness is indicative of our commitment to delivering you results that truly matter.

From the main game to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story. Don’t just take our word for it, see what some of our partners have been up to:

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Contact us for more information on how your brand can leverage the power of Nine to deliver real business outcomes.

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