Nine's Wide World of Sports is committed to bringing an unmissable summer of tennis to Australian audiences in 2021.
The countdown to the Australian Open is on!
Preparations continue to ramp up for the historic February 8 start of the first tennis Grand Slam of the year, the Australian Open 2021, and there’s only one place to catch all the action live from Melbourne Park – right here with Nine.
“The AO will be a great celebration for Melbourne and all Victoria after an incredibly tough year,” Craig Tiley, Australian Open Tournament Director, says.
In 2020, Nine's coverage of the Australian Open recorded some of the highest ratings of the year. In 2021, with limited on ground crowd attendance, a broadcast partnership will put your brand front and centre with tennis fans and fanatics alike.
Join us for the Grand Slam that will unite Australians more than ever before.
Nine’s Australian Open coverage treats viewers to every ball of every match on every court, giving Australians the best tennis experience available. Our expert team of hosts and commentators, backed by the unrivalled resources of Nine’s Wide World of Sports, means viewers are taken closer to the game than ever before.
There's only this summer
A world of tennis on Nine's
What are the that make a fan?
Tennis has created a powerful community of fans who don’t just consume but contribute by taking pleasure from the shared enthusiasm they have of the game. They embrace more than the source of material of their fandom with time and money, and they devote themselves to the sport, through thick and thin.
Whether you’re a super fan or general fan, the key ingredients to connect remain the same. At Nine we can help connect.
Let's hear from
Tennis fans are and have money to spend
The Australian Open has a highly engaged audience at its core. 52% are superfans, those who are obsessed with tennis and are not afraid to shout about it. 48% are general fans, those who see tennis as an enjoyable annual experience.
Wide World of Sports is
From our broadcast and BVOD coverage, through to our leading digital ecosystem, publishing assets and new radio stations – the opportunity to connect and align with tennis fans in new ways has never been stronger.
Turn the grand slam into your very own
Nine’s focus in 2021 is to enable brands to create a deeper connection with fans, and truly harness the power of the new Nine to deliver against the deeper fan experience of Participation, Investment and Dedication. The Australian Open delivers the results our partners love. Don’t take our word for it, check out some of the brands we have helped realise big ideas for in 2020.
For further information, please contact your Nine sports sales representative.