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Connect the dots with Australia’s media company

Underpinned by Australia’s best content across television, digital, radio and print, a first-party data proposition that can connect your brand with over 14 million potential customers, and media buying technology that will simplify your buy of Total TV and Total Audio – there’s never been a better time to partner with Nine, where Australia connects.

Recap on Nine's Upfront 2022

Unlock the power of Australia’s media company in 2022. It's as simple as 1, 2, 3

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Big ideas make brands famous. Brief us, use us, and challenge us. We have a big idea for every budget, underpinned by Australia’s best content spanning television, digital, print and radio.

And when it comes to leveraging content to craft your brand story around, and grab hold of the attention of Australia, there’s plenty to get you excited about in 2022.

Plus we are launching a few new ways to get your brand noticed

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Sunday Life

This weekend bible goes completely shoppable in 2022 alongside a new event series.

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Good Food

Australia’s home of the hats will step out with a reimagined digital experience, in-store brand extensions and TV opportunities.

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State of Originality

Australia’s biggest advertising prize, with $1 million again up for grabs, returns for 2022.  

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Attention Optimisation

To be effective, your ads need to hold attention. In partnership with Amplified Intelligence, in 2022 we will better understand where the greatest attention is paid when it comes to our inventory.

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Experience true people-based marketing with Nine Audience Match. It’s seamless, safe and privacy-compliant, and best of all it connects with marketing technology already embedded in your business. 

With partnerships with Australia’s leading CRM providers, like Adobe, LiveRamp and now Salesforce, it has never been easier to unlock the power of Nine’s 14 million signed-in users. 

Experience

Connect the dots with Australia’s media company

The future of TV advertising is Total TV. Nine Galaxy is Nine’s proprietary-based technology that allows media buyers to buy linear, streaming and on-demand audiences all in one transaction. It doesn’t get easier than that. For 2022, we have announced a number of changes that will ensure the Nine Galaxy platform continues to meet the changing needs of Australian marketers.

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One team. National Reach.

Nine is fully integrating regional TV into its sales structure, providing you with access to all of Nine’s market-leading cross-platform capabilities throughout Australia.

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Nine Galaxy for Regional TV

Nine Galaxy, Nine’s automated buying technology, will expand into regional TV. Simplifying the way you buy Total TV across Australia like never before.

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Nine Galaxy Unlocked

Nine will give agency partners direct access to live availability for Nine’s linear, live streaming and on-demand TV inventory, and provide agencies with self-service access and API integration.

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Nine Galaxy for Total Audio

Buy live linear, live streaming and podcast, all delivered using Nine Galaxy and powered by Nine’s unique first-party data, giving brands an addressable audio platform at scale.

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Bigger ideas, more targeted advertising and efficiency through automation will deliver your brands better results. And best of all, you can do it all today.

Connect the dots with Nine in 2022.

Get started today and reach out to your Nine account manager, or contact us for more information on the form below.