Heart racing entertainment

Your home of the spectacular Melbourne Cup Carnival

The Melbourne Cup is an extraordinary event that brings together the finest elements of sport, culture and tradition.

Dubbed "the race that stops a nation", the Melbourne Cup really transcends sport. It is a national celebration that has captured the hearts and minds of Australians for over 150 years.

Nine provides an unrivalled opportunity to reach more Australians through the Melbourne Cup than ever before.

Talk to us 
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Our audience

Unrivalled Impact

Nine’s comprehensive, wall-to-wall coverage of the 2025 Melbourne Cup Carnival proved a massive ratings success, with 5.5M Australians tuning in to the 9Network across four spectacular days of racing, fashion, and entertainment.

Source: OzTAM © 2023, VOZ Data 5.0 Total TV, Broadcast TV, BVOD (Live+VOD), Audience = Overnight (What Watched), Reach (When Watched), FTA & Commercial Shares (When Watched) Content and Share reporting = National (incl. Spill), Metro and Regional market levels (excl. Spill)

Total TV
2.3M tuned in for the Melbourne Cup race
Total Publishing
4M racing fans will connect with us

Source: TV MAP VOZ Program Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], ‘Melbourne Cup Carnival,’ 2/11/2024 - 9/11/2024, Nine Content, National, Total TV, Cumulative Reach (000s), Demos as above, When Watched. Adobe Analytics, WWOS & Tableau Data – Metro AFR Product Dashboard, SMH & The Age (02/11/2024 - 09/11/2024, page views). 

Melbourne Cup Carnival

A week-long festival of racing awaits

From Victoria Derby Day to Melbourne Cup Day, Ladies Day and Champions Day, our 360-degree coverage brings every thrilling moment to racing fans, all week long.

Victoria Derby Day, October 31st, 2026

Melbourne Cup Day, November 3rd, 2026

Oaks Day, November 5th, 2026

Champions Stakes Day, November 7th, 2026

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A total media platform

Spark your next success story

Discover how you can unlock unmissable impact, across our total media platforms.

Television
BVOD
Print
Digital
Social
Powered

Big ideas, for even bigger results

Check out how our partners have leveraged big event sport to grow their business

Big ideas start here
AO X Haier

AO X Haier

Learn how Haier, the world's no.1 appliance brand, partnered with Nine to grow brand awareness in Australia during the Australian Open. Despite global success, 50% of Aussies were unaware of Haier's product range. The goal was to build familiarity, increase brand perception and establish trust to elevate their Australian game.

The result?  

+60% increase in top of mind awareness
+50% found the partnership meaningful
+23% increase in consideration

Learn More
AO X Ralph Lauren

AO X Ralph Lauren

Learn how Ralph Lauren cemented their authority in sport dressing within the Australian market through the premium environment of the Australian Open.

The result?  

+800K impressions, overdelivering on expectations
0.09% CTR, outperforming industry average

Learn More
AO x Samsung

AO x Samsung

Samsung put their new galaxy S21 series at the heart of the action.

The result?

+6% pts consideration
+15% pts those who agree that Samsung Galaxy smart phones have the best quality camera

Learn More

More than just sport

A carnival of anticipation unleashed, and brought to life like never before.

Outside broadcast

Storytelling

Television integration

The largest data footprint

As we embark on our six-year partnership with the Melbourne Cup Carnival, we are excited to bring this national treasure to its new home at Nine.

Ready to find out more? Request a bespoke presentation today. 

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