TOTAL RADIO 

Nine’s talk stations have claimed triple gold in GfK Radio 360 Survey 4, with listeners declaring Sydney’s 2GB and Melbourne’s 3AW their No.1 station, and the stations’ Breakfast and Mornings programs sitting on top of the podium in commercial radio and streaming. 

In Sydney, 2GB recorded a 14.0 share (up 0.7) and in Melbourne, 3AW recorded 13.7 – stamping Nine’s live and local programs as the definitive agenda setters for listeners every day.  

In the Breakfast shift, 2GB’s Ben Fordham Live is No.1 in Sydney with a share of 17.0 (up 0.4) and 3AW’s Breakfast with Ross and Russ is No.1 in Melbourne with 19.6. 

The Ray Hadley Morning Show is No.1 for the 158th time – marking Hadley’s incredible 20th year of consecutive survey wins in Mornings, with a 16.4 share (up 1.1). Mornings with Tom Elliott also remains No.1 with Melbourne listeners, recording a dominant 15.7 share. 

Nine Radio’s Head of Content, Greg Byrnes, said: “These results show Australians have turned to talk in big numbers, and as the home of the Olympic and Paralympic Games, Nine’s talk stations have laid the foundations for another dominant year in 2024.

“The number one results in Sydney and Melbourne, along with the record cume result in Perth, highlight the strength of our always on, live and local content. 

“Talk radio is relentless. what Ray Hadley has achieved today is truly remarkable and he’d be the first to thank his hundreds of thousands of listeners who tune in every day right around the country.”

COMMERCIAL RADIO SHARE	TOTAL RADIO CUME
17.7 (4 markets)	1.9 million listeners each week

STREAMING

Nine Radio is the No.1 destination for live audio listeners across the country, with a commercial streaming share of 26.9.

2GB and 3AW are No.1 in overall commercial streaming, with a 29.7 and 26.5 share respectively, as well as across all main standard sessions. 

Breakfast and Mornings saw significant listener numbers, with Ben Fordham out in front with a commercial streaming share of 43.9 (up 3.3) and Ross and Russ recording a dominant commercial streaming share of 35.8.

Mornings at 2GB and 3AW also recorded a No.1 commercial streaming share with a 28.8 for Ray Hadley and 33.6 for Tom Elliott (up 4.2), respectively.

Greg Byrnes, said: “For over a year now the Radio360 data has highlighted Nine Radio’s dominance in streaming. Listening via a connected device is fast becoming the preferred way to consume talk radio – it sounds better, it’s easily accessible and more and more Australians are finding that out for themselves.”

COMMERCIAL STREAMING SHARE	STREAMING CUME
26.9	388,000

PODCASTS 

Australians’ appetite for Nine’s ratings-leading talk and opinion remains high with more than 644,000 listeners tuning into Nine Radio catch up podcasts in June, and the network recording more than 1.7M downloads.

As winter hits in the southern states, Nine’s premier sporting content is firing listeners up, with the 3AW Football catch up podcast reaching more than 72,000 listeners – up a remarkable 46% MoM – and 3AW Wide World of Sports posting an impressive 36% MoM increase, with more than 34,000 listeners. The Continuous Call Team also posted a 45% MoM increase in catch up listeners.

Nine’s Head of Podcasts and Digital Content, Mia Stern said: “Sport is a key pillar of our content programming and with the Olympic Games just 17 days away, we’re thrilled to see the appetite from listeners continue to grow across our sport catch up programs. 

“Aussies are some of the most passionate sports fans in the world and Nine Radio will be the number one destination for catch up listeners later this month, as we deliver every moment of the Olympic and Paralympic as Australia’s official broadcaster.”

CATCH UP DOWNLOADS	CATCH UP LISTENERS
1.761 million	644,704

Source: GfK Radio360 Ratings, Survey 4 2024, Mon-Sun 5.30am-12MN, Market Share % Total, Market Share Streaming %, Commercial Streaming Share %, Cume (000s) Total and Streaming, 3AW Breakfast Mon-Fri 5.30am-8.30am, 3AW Mornings 8.30am-12pm, AP10+, Nine Radio – 2GB, 3AW, 4BC, 6PR, unless otherwise specified.Source: Triton Podcast Metrics, June 2024, Downloads, Listeners, Nine Entertainment, unless otherwise specified.

For further information, please contact:
Caitlin Lynch
Senior Communications Manager, Nine
clynch@nine.com.au

Tuesday, July 9, 2024