The Sydney Morning Herald has once again cemented its position as Australia’s most read multi-platform news brand, with a readership of 7.2 million, according to the Total News Publishing figures released by Roy Morgan today. 

With one in three Australian readers choosing the Herald to stay informed, the masthead dominates the multi-platform news brand landscape and nearly doubles The Daily Telegraph readership (7.18 million versus The Telegraph’s 3.94 million) in the latest figures in the 12-month period ending June 2024. 

The Monday to Friday print edition recorded an average issue readership of 381,000, while Saturday’s print edition recorded 477,000 readers. In the last four weeks, 1.47 million people on average have read a print edition of the Herald, while The Sun Herald print edition is read by 395,000 people every Sunday.

Across the Herald and The Age, the country’s most prestigious food news brand, Good Food, recorded a Total News readership of 1.6 million, with its readership up 16% quarterly, while Traveller also recorded quarterly growth of 12% with 1.29 million readers. 

Good Weekend recorded an average issue print readership of 690,000, while Sunday Life recorded an average issue print readership of 356,000 and Domain recorded readership of 455,000. 

“The Sydney Morning Herald’s dominance over our rivals is testament to the unique bond between our skilled journalists and our audience. Our readers trust us to write the truth – sometimes at great personal risk to our journalists and their sources – and we try to live up to that expectation every day,” said Executive Editor Luke McIlveen.

“Nowhere was this more evident than our exclusive series on the corruption and criminality at the heart of the CFMEU, which has been the most important piece of journalism in Australia in 2024.”  

“In a fiercely competitive and uncertain media landscape, the Herald remains true to the principles carved out in our newsroom 193 years ago.”

Nine’s Total Publishing assets reach a de-duplicated audience of 16.02 million* Australians across print and digital.

The Total News Publishing readership figures are produced by Roy Morgan for ThinkNewsBrands. Readership figures from Roy Morgan show news now reaches 21.7m Australians aged 14+ each month, with strong readership across every profile group.

Source: Roy Morgan Research, All People 14+ for the 12 months ending June 2024. All audience data is based on the last 4 weeks averaged over the 12 months to June 2024. *This figure includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Print Platforms include: SMH Print, The Age Print, AFR Print, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin!

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, August 19, 2024