The Age has once again maintained its lead as Victoria’s most read masthead, with a cross platform readership of 5.1 million, according to Total News readership figures released by Roy Morgan today.

The Age has cemented its place as the nation’s second most read news brand after The Sydney Morning Herald and is ahead of its main competitor The Herald Sun by more than 800,000 people.   

The Monday to Friday print edition recorded annual growth of 17% year-on-year, and quarterly growth of 7%, recording a readership of 301,000. The Saturday edition of The Age saw quarterly and annual growth, marking four consecutive quarters of growth.

The Sunday Age print edition also saw annual growth of 5% and is read by 403,000 people every Sunday. In the last four weeks 1.3 million people on average have read a print edition of The Age.  

Across The Age and the Herald, the prestigious Good Weekend continues to be Saturday’s most read magazine insert, attracting an average issue print readership of 770,000, which is up 2% quarterly. Similarly, the Lifestyle/Content delivers a cross platform readership of 2.62 million, while cross platform Sport content grew 3% year on year, with an audience of 2.29 million. 

Sunday Life recorded an average issue print readership of 411,000, while Domain once again defied a softening real estate market, seeing annual growth of 12% and quarterly growth of 5%, to record an average issue print readership of 564,000. 

Nine’s Total Publishing assets reach a de-duplicated audience of 16.4 million* Australians across print and digital.

“These results make it clear that Victorians want in-depth and rigorous journalism, which they can only find in The Age,” said the publication’s editor, Patrick Elligett. 

The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.  

Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to June  2023.

*This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, August 21, 2023