Talk radio dominates total audio
Talk radio dominates total audio
- Nine’s talk stations record highest ever cume for Survey 4
- 2GB and 3AW outright No.1 stations and No.1 in Breakfast and Mornings
- 9Podcasts posts highest listenership on record in June
Nine’s talk radio stations have recorded the highest ever cumulative audience for Survey 4 2023, up 3.1% year-on-year.
Sydney’s 2GB and Melbourne’s 3AW are the outright No.1 stations, recording a share of 14.3 (up 2.1) and 14.6 respectively.
At 2GB, Ben Fordham Live is No.1 in Breakfast, with a 18.1 share (up 3.1) and Ray Hadley notched up an incredible 150 consecutive survey wins, to be No.1 in Mornings with a 17.0 share (up 1.5).
3AW Breakfast duo Ross and Russ are Melbourne’s No.1 yet again, with 19.8 and Mornings with Neil Mitchell, the clear leader with 17.0.
Nine Radio’s Head of Content, Greg Byrnes, said: “This is a stunning result for Nine Radio. Ray Hadley posts 150 consecutive survey wins; clear number one in Sydney and Melbourne, and even more Australians turning to our live and local content. The Breakfast, Morning and Football teams in Sydney and Melbourne in particular have recorded extraordinary results.”
“And across Total Audio, we have a record number of listeners for Survey 4 – but we don’t take the success for granted and thank our listeners who engage with us each day.”
|COMMERCIAL RADIO SHARE||TOTAL RADIO CUME|
listeners each week
Nine Radio’s Head of Content, Greg Byrnes, said: “The Total Audio result for Nine Radio is remarkable. The streaming data shows that in the key markets we have double the share of our nearest competitors.”
In Sydney, 2GB recorded a 20.5 share of Streaming audience in Survey 4, while in Breakfast, Ben Fordham posted an impressive 24.1
Melbourne’s 3AW was even more dominant, with 22.7 share of Streaming audience, while Ross and Russ posted an incredible 33.4 in Breakfast.
“As more and more Australians turn to talk they’re embracing our content in the digital environment. It’s clear streaming is the future of our live and local strategy”, said Byrnes.
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9Podcasts continued to deliver huge audience growth across June^, posting the highest listenership on record with 1.861 million (up 10% MoM) and 4.704 million downloads (up 7% MoM).
Hannah’s Story remains the most listened to show in the 9Podcasts stable, with the highest audience in June of 262,652 listeners (up 139% MoM) and 451,279 downloads (up 149% MoM). This is followed by the Ben Fordham Live podcast, with 227,192 listeners in June (up 59% MoM) and 430,721 downloads (up 33% YoY).
A new episode of the blockbuster investigative podcast Liar Liar was released in late May, following the release of the state coroner report into Melissa Caddick’s disappearance. The new episodes and information on the case has continued to drive audience interest, with the podcast drawing in more than 106,389 listeners in June – over a year after the show’s initial release.
Source: GfK Radio360 Ratings, Survey 4 2023, Total Radio, Streaming, Mon-Sun 5.30am-12MN, 3AW Breakfast Mon-Fri 5.30am-8.30am, 3AW Mornings 8.30am-12pm, Nine Radio Afternoons Mon-Fri 12pm-3pm, Nine Radio Drive Mon-Fri 3pm-6pm, Cume (000s), Total Radio Commercial Share, Streaming Commercial Share, AP10+, Nine Radio – 2GB, 3AW, 4BC, 6PR. Commercial share EXCLUDES DAB+ ONLY STATIONS
On record – dating back to survey 1 2004
^Source: Triton Podcast Metrics June 2023, Downloads, listeners, Total Nine, unless otherwise specified.
For further information, please contact:
Senior Communications Manager, Nine
Tuesday, July 11, 2023