TOTAL RADIO

Nine’s talk stations 2GB and 3AW are No.1 across Sydney and Melbourne, with audience growth at 4BC and 6PR, as listeners turn to talk for the big moments and breaking news in their city. 

Breakfast with Ross and Russ took the crown in Melbourne with a 18.6 share, and Tom Elliott followed form in Mornings with 16.7. 

In Sydney, Ben Fordham Live was the number one Breakfast talk show with a 14.9 share, and Ray Hadley took out his 156th consecutive win in Mornings with 13.5. 

Nine Radio’s Head of Content, Greg Byrnes, said: “The events of this week have highlighted the role talk radio plays in people’s lives. On Saturday, as people sought fast and accurate information around the unfolding events in Bondi Junction, the 2GB audience spiked by 40 percent.

“Talk content is relentless but our listeners know they can trust us. That’s the reason 2GB and 3AW are the clear number one in their markets, and it’s why more and more listeners are tuning to 4BC and 6PR. We don’t take the responsibility lightly and thank our audience for its loyalty.”

COMMERCIAL RADIO SHARE	TOTAL RADIO CUME
16.2 (4 markets)	1.824 million listeners each week

STREAMING

Nine Radio is the number one destination for live audio listeners, with an overall share of 36.5 (up 3.0) and a commercial streaming share of 28.2 in Gfk Survey 2, with particularly dominant numbers in Breakfast and Mornings.  

2GB and 3AW are No.1 in overall commercial streaming, with a 30.5 and 27.6 commercial share respectively, as well as across all main standard sessions. 

Ross and Russ recorded an incredible 47.0 commercial streaming share in Breakfast on 3AW, and Ben Fordham was also miles ahead of the competition with a commercial streaming share of 36.9 (up 1.5).

Mornings at 2GB and 3AW also recorded a No.1 commercial streaming share with 34.2 for Ray Hadley and 28.2 for Tom Elliott, respectively.

Greg Byrnes, said: “The three percent increase in the streaming audience is a stunning result. Nine’s talk stations have actually extended their lead in the market, particularly around key shifts.

“We know that listening through a digital device is the best way to connect with our live and local content. The news events of this week, and the huge audience gains we experienced, show talk radio is the future for live streaming.”

COMMERCIAL STREAMING SHARE	STREAMING CUME
28.2	365,000 (up 2.8%)

PODCASTS 

The Nine Podcast Network reached over 1.26 million listeners (up 9% MoM) and 3.3 million downloads (up 13% MoM) in March, as daily podcast listenership continues to grow.

With footy season back, fans are flocking to Nine for the very best coverage of all the action – both on and off the field. Listership across Nine Radio’s football podcasts has skyrocketed in March, with 3AW Football reaching over 54,000 listeners (+56% YoY) and 144,000 downloads, and the Continuous Call Team reaching 17,000 listeners (+6% YoY) and 43,000 downloads.

Further highlights include 2GB’s Ben Fordham Live jumping 8 spots in the Australian Podcast Ranker to number 33 with 155,000 listeners and over 308,000 downloads, and The Ray Hadley Morning Show reaching 58,000 listeners and 138,000 downloads. On 3AW Mornings with Tom Elliott reached 45,000 listeners and 133,000 downloads, while Breakfast with Ross and Russ reached 38,000 listeners and 110,000 downloads.

Head of Podcasts and Digital Content, Mia Stern said: “The demand for Nine Radio’s news, sport and opinion remains stronger than ever as we reach new audiences across our digital platforms.

“The audience growth in March is a testament to the power of technology to seamlessly blend convenience with quality programming, offering listeners the freedom to tune in whenever, wherever, and however they please.”

DOWNLOADS	LISTENERS
3.3 million (up 13% MoM)	1.26 million (up 9% MoM)

Source: GfK Radio360 Ratings, Survey 2 2024, Mon-Sun 5.30am-12MN, Market Share % Total, Market Share Streaming %, Commercial Streaming Share %, Cume (000s) Total and Streaming, 3AW Breakfast Mon-Fri 5.30am-8.30am, 3AW Mornings 8.30am-12pm, AP10+, Nine Radio – 2GB, 3AW, 4BC, 6PR, unless otherwise specified.

Source: Triton Podcast Metrics, January-March 2024, Downloads, Listeners, Nine Entertainment, unless otherwise specified.

For further information, please contact:
Caitlin Lynch
Senior Communications Manager, Nine 
clynch@nine.com.au 

Thursday, April 18, 2023