Sydney’s 2GB and Melbourne’s 3AW are the outright market leaders, and Brisbane’s 4BC and Perth’s 6PR have claimed No.1 in talk, as Nine’s radio stations have posted significant audience gains in Survey 2 for 2023, and more listeners turn to live and local content.

These results represent the highest audience cume for Survey 2 on record for Nine’s talk radio stations, up almost 4% overall, and 9% in 25-54s from Survey 1. 

2GB is Sydney’s No.1 station with a 11.8 share (up 0.8) and audience gains across all programs. 

Ben Fordham Live remains the number one talk show in Breakfast, with a 14.7 share (up 0.7). Ray Hadley has recorded his 148th consecutive survey win in Mornings, with 14.3 (up 0.3). Afternoons with Deb Knight and Drive with Chris O’Keefe were both No.1 in talk, posting 8.2 (up 0.5) and 6.8 (up 0.5) respectively. 

Melbourne’s 3AW dominates as the clear market leader, recording its 69th consecutive win, with a 16.3 share. 

Ross and Russ are the clear No.1 in Breakfast, with a 22 share – more than 10 points ahead of their nearest rival. Mornings with Neil Mitchell also recorded impressive gains to remain No.1, with 18.9 (up 0.7). 

Brisbane’s 4BC has recorded its best Survey 2 cume result on record and the best share result for the station post-COVID. 

Across the day, all programs recorded share increases and dominated talk, including Breakfast with Laurel, Gary and Mark, with 9.0 (up 0.6), Mornings with Ray Hadley (9-11am) 10.6 (up 1.8), Afternoons with Sofie Formica 6.8 (up 1.7) and Drive with Neil Breen 7.9 (up 1.9). 

In Perth, 6PR’s key shifts have also seen audience increases to claim No.1 in talk. The new breakfast duo of Millsy and Karl recorded 10.6 (up 0.9), and Mornings with Gary Adshead is 7.1 (up 0.4). 

Greg Byrnes, Nine Radio’s Head of Content, said: “This is a great result for Talk Radio. 2GB number is one in Sydney, 3AW dominates Melbourne, big gains on 4BC, and more people listening to 6PR’s brand new lineup. Survey-on-survey, 2GB’s audience is up almost 10% and 4BC’s almost 20%. Australians know they can rely on us for trusted live and local content and we thank them for switching us on each day.”

Source: GfK Radio Ratings, Survey 2 2023, Mon-Fri 5.30am-9.00am, Mon-Fri 9.00am-11.00am (4BC Mornings), Mon-Fri 12.00pm-3.00pm, Mon-Fri 3.00pm-6.00pm, Mon-Thurs 8.00pm-12MN Fri 7pm-12MN, Market Share %, Cume AP10+ unless otherwise specified

For further information, please contact:
Caitlin Lynch
Senior Communications Manager, Nine
clynch@nine.com.au

Thursday, April 20, 2023