Perth’s 6PR No.1 in talk with audience growth across all shifts
Perth’s 6PR No.1 in talk with audience growth across all shifts
Perth’s 6PR is the No.1 news and talk station in the West and has posted incredible audience growth across all shifts in Gfk Radio 360 Survey 3. The station recorded a share of 7.3 – up 1.8 points on last survey and up 1.5 points year-on-year.
Steve Mills and Karl Langdon achieved a share of 11.3 in Breakfast (up 2.9) securing its position at Perth’s No.1 talk show in Breakfast and the overall third most listened to Breakfast show in the local market.
Gary Adshead posted a 7.8 share in Mornings(up 1.8), Afternoons with Julie-anne Sprague increased by 0.8 points adding an additional 30,000 cumulative audience, and Perth Live with Oliver Peterson secured 6.2 – up 1.8 on last survey.
In commercial streaming, 6PR posted a 13.9% share. Breakfast took a commanding 23.1% share, continuing their reign as the No.1 streamed Breakfast show in Perth. Mornings recorded a 13.3.% share of streaming.
6PR Station Manager, Emily White said: “There’s no better way to start your day than with Millsy and Karl who will give you a laugh and keep you up-to-date with everything you need to know. They’re local, lovable, larrikins who know what’s happening around town. Gary Adshead’s coverage of the issues that impact how we live are second to none and his expert coverage of the Teacher’s strike recently was a fine example of this.
“The huge growth in audience in Afternoons with Julie-anne Sprague shows the connection Julie-anne is making with her audience, who tune in to hear her excellent in-depth interviews and one-eyed support of her beloved West Coast Eagles. Oliver Peterson’s Perth Live show continues to be a must listen for everything from breaking News to food reviews and everything in between.
“When big News breaks around Perth, people turn to 6PR. Not just for the details, it’s the analysis, the conversation and the community that talk radio provides that appeals to those who care about their city.
“Along with the contributions of our 9News and WAtoday colleagues, 6PR is Perth’s best Talk station.”
Further highlights of Gfk Radio 360 Survey 3 in Perth are:
- Wide World of Sports recorded a share of 6.7 (Mon-Thu 6pm – 7pm)
- The Nightshift with Tod Johnston recorded a big increase to 10.1 (up 3.3) (Mon-Fri 8pm-12am)
- Weekends increased by 1.6 points to deliver a 7.0 share across Saturday and Sunday (6.00am – 12md)
Source: GfK Radio360 Ratings, 6PR Perth Survey 3 2024, Mon-Fri 5.00am-9am, Mon-Fri 9am-12pm, Mon-Fri 12pm-3pm, Mon-Fri 3pm-6pm, Mon-Thur 7pm-8pm, Mon-Thur 8pm-12MN, Sat-Sun 9am-1pm, Fri 7pm-11pm, Sat 1pm-10pm, Sun 1pm-6pm, Market Share % Total Radio, Streaming share % AP10+.
For further information, please contact:
Peter Brennan
Program, Marketing and Communications Manager
pebrennan@nine.com.au
Tuesday, June 4, 2024