Pedestrian Group has today announced the appointment of Alex Bruce-Smith as Head of Editorial at PEDESTRIAN.TV, to lead the team behind Australia’s iconic youth publication. 

Alex brings more than a decade of experience in digital media to the role, including two years as PEDESTRIAN.TV’s Deputy Editor. Most recently, she was heading up the digital teams of ELLE and Marie Claire Australia as the Digital Managing Editor. 

Alex said, “Nobody speaks to young Australians like Pedestrian — and I can say that from experience. I’m thrilled to be returning to the brand, transforming how it speaks to (and more importantly, with) Gen Z in the ever-shifting digital media landscape.”

Sarah Michael, Publisher, Pedestrian Group said, “Alex has the unique set of skills and experience we are looking for to take PEDESTRIAN.TV to the next level, and to evolve the brand as the media consumption habits of Gen Z continue to shift. Her strong digital newsroom experience, knack for a spicy headline, and strategic thinking make her the perfect person for the gig and I’m thrilled for her to return to the team in this role.”

Alex will be responsible for the next exciting evolution of the editorial and audience growth strategy of the award-winning PEDESTRIAN.TV.

Alex will commence her role as Head of Editorial at PEDESTRIAN.TV in early November 2023.

For further information, please contact:
Caitlin Lynch
Senior Communications Manager, Nine
clynch@nine.com.au 

Thursday, October 5, 2023