Pedestrian Group has announced Spyros Asteriou has been promoted to Head of Partnerships, NSW to lead the company’s sales team in Sydney, with Tess Lastra joining the organisation to lead the sales team based in Melbourne.

Spyros Asteriou is a respected commercial operator who has been with Pedestrian Group for over six years and has been fundamental to the growth of the business. He previously held the title of Head of Agency Partnerships, NSW and prior to joining Pedestrian Group, was with JCDecaux. Spyros is known for his exceptional leadership within the industry, with a strong history of leading high performing teams that create incredibly effective and award winning brand campaigns.

Tess Lastra joins Pedestrian Group with extensive experience in the Victorian media landscape, over a decade-plus career with leading Australian media organisations. Having a record of success in sales and leadership positions at News Corp, Australian Radio Network, JCDecaux, and most recently at the OOH start-up Wrappr, Tess brings a wealth of industry knowledge and insights to her new role. She is eager to energise the market about Pedestrian Group’s vast influence on young Australians.

Pedestrian Group’s Chief Commercial Officer, Rachel Tikey said, “As Pedestrian Group’s universe continues its evolution, I am delighted to appoint Spyros and Tess to these pivotal leadership roles. There are no two better leaders to mobilise our market-specific sales teams with Pedestrian Group’s vast offering. Both Spy and Tess epitomise excellence in our industry, have layered media sales experience, and extensive networks that trust and respect them. I know they will take the Pedestrian Group brands into their next era of commercial greatness.”

The senior sales appointments come as PEDESTRIAN TELEVISION on 9Now continues to surge in growth from 2 million minutes a month at launch, to a projected 16 million this April*.

*About Pedestrian Group*
Pedestrian Group is Australia’s leading youth-centred publisher, reaching a unique audience of more than 3.9 million Aussies** per month and clocking 645M views across all sites and socials in 2023*** – with more 18 to 39-year-olds than any other publisher. It is home to PEDESTRIAN.TV, The Chainsaw, VICE Australia, Refinery29 Australia, Lifehacker Australia, Gizmodo Australia, Kotaku Australia and PEDESTRIAN TELEVISION, as well as the Open Air Cinemas. It is wholly owned by Nine, Australia’s largest media company.

*Pedestrian Television OzTAM viewership
**IPSOS 2024
***Meta, Tiktok, Pinterest, Youtube & Google Analytics, Jan 1-Dec 31 2023 

For further information, please contact:
Caitlin Lynch
Senior Communications Manager, Nine
clynch@nine.com.au 

Thursday, April 18, 2024