With just 10 weeks until the Opening Ceremony of Milano Cortina 2026 on February 6, Nine today announces the headline brands that will support Nine’s broadcast of the Olympic and Paralympic Winter Games. 

Some of the most recognised brands in the country have joined Nine’s broadcast of the Winter Olympic and Paralympic Games as Partners and Sponsors, with NRMA Insurance, Harvey Norman, Chemist Warehouse, Bupa and GWM playing a role in what will be the most thorough coverage of the Olympic and Paralympic Winter Games ever seen in Australia.

As the Winter Olympics edge closer, Nine is delivering fully integrated brand opportunities across a united media content ecosystem that covers the 9Network, 9Now and Stan Sport, and across Nine’s Total Publishing and Total Audio assets. 

Brands will support Nine to unite Australians, leveraging Nine’s renowned storytelling of athletes’ achievements, promoting unity, and creating moments that will be etched in the memories of millions of viewers, listeners and readers.

The signing of partners and sponsors opens up the path for packages of all sizes, with Nine providing a winter wonderland of opportunities for brands to ensure they capitalise on the crucial new year to launch their campaigns.  

Leveraging the power of Nine’s unrivalled scale and ability to engage Australians with our data-driven knowledge of fans, Nine’s coverage of Milano Cortina 2026 will offer advertisers a deeper, more meaningful connection with audiences.  

The 16 day event will feature more than 50 Australian athletes – including freestyle skier Jakara Anthony, snowboard halfpipe Scotty James and women’s aerials Laura Peel and Danielle Scott – with what is expected to be Australia’s best ever Winter Olympics medal prospects. 

For advertisers, supporting the broadcast of the Winter Olympics represent a powerful moment with proven ROI. 

The white knuckle thrills and spills of the Winter Olympics provides adrenaline fueled action that attracts a young, engaged audience. Nine’s integrated content ecosystem is designed to reach emotionally primed, hard-to-reach audiences, with 83% of 18–39-year-olds expected to tune in*. 

Commercial packages span cross-platform opportunities, from sponsorships of daily segments and medal tallies. Data-driven insights and custom campaigns via Powered allow brands to cut through with maximum resonance and precision. Past broadcast partners of Nine’s Olympic coverage saw significant gains after Paris 2024 – up to +70% uplift in brand quality perception and +47% increase in enquiries.* 

Andrew Cann, Nine’s Director of Sales Olympic and Paralympic Games, said: “We are thrilled to welcome our headline brands, who recognise the immense value of connecting with Australians during this powerful national moment. The broadcast of Milano Cortina 2026 presents a huge opportunity for brands to seize this unmissable chance to connect with millions of emotionally engaged Australians across Nine’s unrivalled Olympics integrated ecosystem.”

Nine’s coverage of the Olympic Winter Games Milano Cortina 2026 will begin on Wednesday, February 4 with Let The Games Begin, with the Opening Ceremony on February 7 (February 6 in Italy) and screen across the 9Network, 9Now and Stan Sport. 

Source: Consumer pulse Feb 2025, PMAX fandom survey Nov 2024
Source: Gemba Paris Olympics Brand Uplift 2025

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, 24 November, 2025