Ninetrade Mobile Site Logo
Subscribe Subscription Envelope Icon
Connect with Us Connect Link Icon Subscription Cross Icon
Sidebar Menu Icon Sidebar Cross Icon
  • About Us
    • Management
    • Our Name
    • Our History
    • Corporate Responsibility
      • People
      • Community
      • Environment
      • Governance
    • Program Submissions
    • Viewer Feedback
    • Contact Us
  • Brands
    • Television
    • Broadcast Video on Demand
    • Radio, Streaming & Podcasts
    • Digital & Print
    • Subscription Video on Demand
    • Events
  • Advertise
    • Ad Specs
      • Broadcast
      • Digital
      • Print and Magazines
      • Radio
    • Solutions
    • Advertising Enquiries
    • Case Studies
    • Powered by Nine
    • Our Audience
    • Advertising Terms & Conditions
  • Research
    • Research
    • Consumer Pulse
  • News
    • Insight & Opinion
    • Media Releases
    • Media Preview Lounge
  • Investors
    • Financial Reports
    • ASX Announcements
    • Share Price
    • Corporate Governance
  • Careers at Nine
  • Nine in 2024
  • Olympics and Paralympics
Subscribe Subscription Envelope Icon
Ninetrade Mobile Site Logo
Subscribe Subscription Envelope Icon
Connect with Us Connect Link Icon Subscription Cross Icon
Sidebar Menu Icon Sidebar Cross Icon
  • About Us
    • Management
    • Our Name
    • Our History
    • Corporate Responsibility
      • People
      • Community
      • Environment
      • Governance
    • Program Submissions
    • Viewer Feedback
    • Contact Us
  • Brands
    • Television
    • Broadcast Video on Demand
    • Radio, Streaming & Podcasts
    • Digital & Print
    • Subscription Video on Demand
    • Events
  • Advertise
    • Ad Specs
      • Broadcast
      • Digital
      • Print and Magazines
      • Radio
    • Solutions
    • Advertising Enquiries
    • Case Studies
    • Powered by Nine
    • Our Audience
    • Advertising Terms & Conditions
  • Research
    • Research
    • Consumer Pulse
  • News
    • Insight & Opinion
    • Media Releases
    • Media Preview Lounge
  • Investors
    • Financial Reports
    • ASX Announcements
    • Share Price
    • Corporate Governance
  • Careers at Nine
  • Nine in 2024
  • Olympics and Paralympics
Subscribe Subscription Envelope Icon
Ninetrade Site Logo
  • About Us
    • Management
    • Our Name
    • Our History
    • Corporate Responsibility
      • People
      • Community
      • Environment
      • Governance
    • Program Submissions
    • Viewer Feedback
    • Contact Us
  • Brands
    • Television
    • Broadcast Video on Demand
    • Radio, Streaming & Podcasts
    • Digital & Print
    • Subscription Video on Demand
    • Events
  • Advertise
    • Ad Specs
      • Broadcast
      • Digital
      • Print and Magazines
      • Radio
    • Solutions
    • Advertising Enquiries
    • Case Studies
    • Powered by Nine
    • Our Audience
    • Advertising Terms & Conditions
  • Research
    • Research
    • Consumer Pulse
  • News
    • Insight & Opinion
    • Media Releases
    • Media Preview Lounge
  • Investors
    • Financial Reports
    • ASX Announcements
    • Share Price
    • Corporate Governance
  • Careers at Nine
  • Nine in 2024
  • Olympics and Paralympics

Nine Radio reveals first snapshot of digital streaming numbers

Nine Radio reveals first snapshot of digital streaming numbers

Nine Radio reveals first snapshot of digital streaming numbers

Nine Radio reveals first snapshot of digital streaming numbers

New live streaming data for Nine Radio’s talk stations show the network achieving record numbers and double-digit growth in July.

According to figures released today, the radio network achieved more than 11 million streams in the month of July, up 11 percent on June, along with growth in total listening hours and total cumulative audience.

The surge comes as states along the Eastern seaboard endure COVID lockdowns and listeners turn to Nine’s trusted talk radio stations for the latest and most accurate news.

Nine’s Head of Digital Audio Hayley Bourne also noted the growing trend in listeners tuning in via their station apps and smart devices. “This is the first time we’ve released a clear digital snapshot to market and what you can see through 11 million stream starts with an average session time of 59 minutes, is a highly engaged and valuable audience.”

Source: Triton Streaming Metrics, Session Starts, July 1-31 2021 vs June 1-30 2021, unless otherwise specified.

“COVID and the recent lockdowns played a role in last month’s streaming growth especially during traditional workday hours. Ray Hadley’s decision to broadcast the NSW Premier’s media conference at 11am each day on 2GB has seen a 48 percent increase in stream starts of his program. These numbers reinforce the fact that talk radio – with its live and local nature – is highly sought-after content, through traditional or digital platforms.”

Nine intends to release regular digital audio snapshots going forward.

DOWNLOAD FULL JULY SNAPSHOT HERE.

For more information:
Nic Christensen
Head of Corporate Affairs, Nine
nchristensen@nine.com.au

Wednesday, August 11, 2021

More in Media releases

Andy Lee finds out what Australia really thinks about the most festive time of the year
Andy Lee finds out what Australia really thinks about the most festive time of the year
700 women return to work or training thanks to innovative program design
700 women return to work or training thanks to innovative program design
250 Queensland women return to work or training thanks to innovative program design
250 Queensland women return to work or training thanks to innovative program design
Ninetrade Site Logo
  • Careers at Nine
  • Help
  • Terms of Use
  • Privacy Policy
  • Advertise with Nine
© 2023 Nine Entertainment Company