In line with National Scams Awareness Week, 9Podcasts has partnered with the Commonwealth Bank to launch Anatomy of a Scam, a new weekly podcast series hosted by Deborah Knight that dives deep into the world of scams.

Anatomy of a Scam explores the technology and psychology used by scammers, and by the people working to protect our money and information. Each episode targets a specific aspect of scams in a fascinating, and at times, scary series.

The podcast breaks down some of the more prevalent scams to expose their anatomy and explain their inner workings. Episodes feature experts in cyber security and law enforcement, as well as real scam victims who share their personal experiences in a bid to warn others.

Worryingly, more Australians are falling for the con. Three in five people are either scam victims themselves or know someone who is. Financial losses are on track to double year on year, after doubling again last year. But the true cost of scams amounts to more than lost dollars as emotional damage is inflicted on individuals, families and businesses.

“Try as authorities might, we cannot arrest our way out of this scam epidemic, so education is key. Understanding how scammers target us is the first step towards recognising a scam in the wild and taking the necessary steps to stop it in its tracks”, said Deborah Knight.

“The scammer’s playbook is evolving to include tricks more brazen, techniques more sophisticated, and tools more advanced. Cyber breaches, phishing scams, ransomware attacks, email fraud, ID spoofing, fake investment schemes – and we’ve only scratched the surface. The method may change but the intention is the same: lure us in, rob us blind.”

Nine’s Director of Sales – Total Audio, Ashley Earnshaw, said: “Anatomy of a Scam is a perfect example of an ideal brand partnership, leveraging Nine Audio’s core pillars of expertise: News, Sport, Opinion.”

“At Nine we create great content, distribute it broadly to engage audiences and advertisers. It’s no different within Nine’s podcasts. The partnership with Commonwealth Bank is aligning on the interests and concerns that Australians have to protect themselves against fraud and scams, with a platform at scale to tell that story.”

Anatomy of a Scam is available from Tuesday 8 November, on all leading podcast platforms. Episodes drop weekly.

For further information, please contact: 
Caitlin Lynch
Senior Communications Manager
clynch@nine.com.au

Thursday, November 10, 2022