Nine dominates Total Audio
Nine dominates Total Audio
- Radio 360 reveals huge streaming audiences for talk radio, as 2GB and 3AW – double their nearest competitors’ share
- In Total Radio Nine’s stations deliver highest Survey 3 audience on record
- 9Podcasts audience surges on the back of News, Sport and Entertainment
Landmark new data released by the commercial radio industry today, shows Nine is the clear No.1 in live audio streaming across Sydney and Melbourne – double the nearest competitor in both markets.
In Sydney, 2GB recorded a 21.2 share of Streaming audience in Survey 3, while in Breakfast, Ben Fordham posted an incredible 30.4.
Melbourne’s 3AW was even more dominant, with 23.3 share of Streaming audience, while Ross and Russ in Breakfast hit a record high of 35.7.
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Nine’s talk radio stations have recorded the highest ever cumulative audience for Survey 3 2023, up 2.4% year-on-year.
Melbourne’s 3AW is on top as the outright market leader, recording its 70th consecutive win, with a 15.3 share, and Sydney’s 2GB increasing its share by 0.4, remaining Sydney’s No.1 talk station.
3AW Breakfast duo Ross and Russ are yet again the clear No.1 with 20.4 – almost double their nearest competitor, as is Mornings with Neil Mitchell, with 17.8.
In Sydney, 2GB’s Ben Fordham Live remains the No.1 talk show in Breakfast, increasing share by 0.3, and Mornings with Ray Hadley recorded a 15.0 share (up 1.2). This is Hadley’s 149th consecutive win.
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listeners each week
Nine Radio’s Head of Content, Greg Byrnes, said: “These are extraordinary streaming numbers, and prove the draw of live and local content is heightened even more in a digital environment. The strength in listening via mobile and web is unprecedented.”
“In Total Radio, we’ve posted record audience numbers for Survey 3 across the network, led by share increases in every Sydney session, while 3AW has extended its lead as Melbourne’s clear number one.”
9Podcasts delivered huge audience growth across May^, led by Hannah’s Story – the revealing and emotional insight into the murder of Hannah Clarke and her three children at the hands of her estranged husband.
Hannah’s Story has been the outright No.1 podcast across all categories – as well as the true crime genre – with more than 250,000 downloads across the month, while the 9News podcast has had more 100,000 downloads.
In Sport, Nine has some of the most listened to and talked about podcasts with Stories of Origin and Six Tackles with Gus both generating well over 100,000 downloads respectively, while the fast growing Eddie and Jimmy is setting the AFL news agenda each week.
Nine’s Head of Podcasts, Mia Stern, said: “We are achieving great audience results and growth across our suite of offerings, by focusing on tailored content that listeners want, and then connecting them with advertisers for profitable commercial outcomes.”
Source: GfK Radio360 Ratings, Survey 3 2023, Total Radio, Streaming, Mon-Sun 5.30am-12MN, 3AW Breakfast Mon-Fri 5.30am-8.30am, 3AW Mornings 8.30am-12pm, Nine Radio Afternoons Mon-Fri 12pm-3pm, Nine Radio Drive Mon-Fri 3pm-6pm, Cume (000s), Total Radio Commercial Share, Streaming Commercial Share, AP10+, Nine Radio – 2GB, 3AW, 4BC, 6PR. Commercial share EXCLUDES DAB+ ONLY STATIONS
On record – dating back to survey 1 2004
^Source: Triton Podcast Metrics May 2023, Downloads, listeners, Total Nine, unless otherwise specified.
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Senior Communications Manager
Tuesday, June 6, 2023