The Australian Financial Review is building on the success of its luxury magazine portfolio  with two new supplements and insertion on a new day of the week. 

Fin Magazine, the Financial Review’s quarterly lifestyle glossy, will move from Friday’s newspaper to the Saturday edition in 2024. The Financial Review’s editor of magazines, Matthew Drummond, said the shift reflected the increased readership of AFR Weekend in print, up 67 per cent year-on-year in the June quarter according to Roy Morgan.

“Saturdays are the perfect day to reach readers when they’re looking for sumptuous and inspirational lifestyle content,” Mr Drummond said. “This move will enable Fin Magazine to stand out even more from the pack; it will be Australia’s only glossy newspaper-inserted magazine that’s purely focused on luxury and travel that’s published on a Saturday.”

Amanda Upton, Nine Publishing’s head of luxury, said: “The decision to move Fin Magazine to AFR Weekend is an exciting one and makes sense on so many levels. Our research indicates that the AFR Weekend audience is increasingly affluent, and it’s an audience that loves the indulgence of print with 70% of readers choosing to purchase it from news stands. Fin Magazine has been a great commercial success, and will absolutely thrive in this environment, giving our partners an opportunity to reach a highly engaged audience who spend 3.5 times longer with our content on the weekend.” 

Also new for the Financial Review’s magazines in 2024: 

• A new travel guide comparing first, business and premium economy classes as well as lounges and loyalty schemes, to be called AFR High Flyer, will appear as a supplement in the March issue of The Australian Financial Review Magazine
• The May issue of Fin Magazine will include a new supplement and restaurant guide, Fin Dining + Wine.

While Fin Magazine will shift to Saturdays in 2024, Mr Drummond said there would be no change to the publishing schedule of AFR Magazine. “Since its first issue in 1995, AFR Magazine has been published on the last Friday of the month,” he said. “While readers are in the habit of looking out for AFR Magazine on a Friday, we think Fin Magazine, with its seasonal publishing schedule, is better suited to the weekend.”

AFR High Flyer

The March issue of AFR Magazine will include a new travel supplement that will be an indispensable guide to choosing which airline to fly first class, business class, or premium economy. AFR High Flyer will be an annual guide in print and will be regularly updated on afr.com. It will be helmed by the Financial Review’s travel editor, Fiona Carruthers. 

“AFR High Flyer will be a comparative one-stop shop of information tailored to the Australian market,” Ms Carruthers said. “Readers can use it to better assess which airlines, routes, transit lounge offerings, frequent flyer programs and hotel loyalty programs suit them best, whether they are travelling for business, leisure, bleisure or to pick up a cruise.”

“We know from readership data on afr.com how much our readers value this type of comparative, practical information about travel,” Carruthers said. “This new title will be unlike anything available in the market.”  

Ms Upton said: “With our audience’s unquenchable thirst for insider intel on airlines, particularly the pointy end, this supplement will be very popular among our avid travel audience and luxury and travel clients alike with strong interest already being expressed to partner with us by our key clients for this issue” 

AFR High Flyer will appear as a 36-page bound supplement in the March/Innovation issue of AFR Magazine. On stands Friday, March 29, 2024

Fin Dining + Wine

Fin Dining + Wine will showcase the best restaurants across Australia, with a focus on the occasions when a typical Financial Review reader might want to impress family, colleagues or business associates. It will be overseen by Jill Dupleix, Fin Magazine’s culinary editor.

“This new supplement will be a collectable guide to Australia’s top restaurants and how to use them,” Ms Dupleix said. “From finding a restaurant to impress a prospective client from overseas, or somewhere suitable for a business lunch to make a deal, or simply somewhere special for a special occasion, this is a restaurant guide made specifically for Financial Review readers. Fin Dining + Wine will also include Max Allen’s guide to blitzing the wine list: what to look for, what to avoid, and winemakers to commit to memory.”

Fin Dining + Wine will appear as a 36-page bound supplement in the May/Winter issue of Fin Magazine. On stands Saturday, May 11, 2024

High res cover of Fin Magazine HERE

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Friday, August 18, 2023