AS NINE’S COVERAGE CLIMBS TO A REACH OF MORE THAN 18 MILLION, PARTNERS AND SPONSORS REAP BENEFITS OF TOTAL TELEVISION  

As viewer and mass media sentiment towards the incredible feats of our athletes remain at an all-time high, partners and sponsors of Nine’s broadcast of the Olympic Games Paris 2024 are experiencing transformational brand impact when their campaigns are wrapped in a premium environment. 

Nine’s broadcast of Paris 2024 has captured the hearts of the nation, with the coverage reaching more than 18 million viewers across Total TV nationally, and 9Now consumption at record highs.

The combination of live broadcast, live streaming and on demand television has delivered Nine’s 20 partners, sponsors and major package holders a gold medal performance as viewers, listeners and readers turn to Nine for comprehensive coverage.

As the Games approaches its final days of action, the attention will soon start to turn to the Paris 2024 Paralympic Games, which begins on August 28.  

Nine will ensure viewers won’t miss a moment when the exclusive coverage is spread across live broadcast on Channel 9 and 9Gem – plus more than 20 dedicated high definition live streams on 9Now where every event is available as well as replays, highlights and behind the scenes content.

As the Olympic Games has proven, the power of live broadcast television, live streaming and on demand television to deliver reach at speed for Australian advertisers is unrivalled – and the Paralympic Games are set to be a boon for brands.

Nine’s Chief Sales Officer, Michael Stephenson, said: “The Paris Olympic Games have delivered total television gold for advertisers. The Paralympics will deliver total television gold and then The Block will deliver total television gold.

“Total television, the combination of live broadcast, live streaming and on demand television delivers better results for brands. It’s that simple.”

Source: OzTAM VOZ

LIVE AND FREE ON CHANNEL 9, 9GEM AND 9NOW 
EVERY OLYMPIC EVENT STREAMED LIVE AND FREE WITH REPLAYS AND
EVERY BIG AUSTRALIAN MOMENT ON 9NOW  

For further information, please contact:
Adrian Motte
Senior Communications Manager 
amotte@nine.com.au

Thursday, August 8, 2024