The Australian Financial Review today announces the arrival of the second annual edition of Highflyer, an aspirational and luxurious travel magazine shaped by insights into the content most valued by subscribers.  

Having firmly established itself as the ultimate annual guide for the discerning traveler, Highflyer magazine is out tomorrow (Friday 28 February) as a supplement insert in the March issue of AFR Magazine as well as on afr.com.

The annual 50-page guide seeks to make frequent fliers’ lives easier by curating a “one stop shop” that compares first, business and premium economy offerings across the major airlines as well as guides to aviation and hotel point schemes and news on additional routes in and out of Australia. Highflyer content is also regularly updated on afr.com.

Acclaimed columnist Joe Aston returns with a feature close to his heart – the inflight experience of Qantas. There are also features on ways to fly in a flat bed for less; luxury stopover options and the best culinary offerings in airports. 

With the luxury travel and aviation booming, Highflyer has allowed Nine to strengthen its offering in both sectors. Brands that feature in the magazine include Singapore Airlines as our media sponsor, as well as The InterContinental Sydney and Handpicked wines. 

Amanda Upton, Group Director – Travel & Luxury, Nine Publishing, said: “International travel remains the top consumer purchase priority for the Nine audience, highlighting its significance as a life priority. Last year, Highflyer content resonated strongly with our audience, with 13 out of 15 online stories ranking among the top reads on afr.com. 

“In 2025, we’re excited to broaden the reach of Highflyer by featuring in our quarterly lifestyle publication, Fin Magazine. Highflyer has been an outstanding commercial success, with the campaign encompassing print, digital, social and integrated event partnership. It has helped make the March issue of AFR Magazine one of the highest revenue generating issues in many years.” 

The edition coincides with an exclusive event at the Aster Rooftop Bar at The Intercontinental Sydney. In partnership with Singapore Airlines, wine partner DMG and The Intercontinental, Highflyer is brought to life in the same way that emulates First Class in Singapore Airlines, including a dedicated KRUG Champagne station, Sydney Rock oysters, jewelled lobster brioche crowned with Shoyu Zuke caviar, and rich Wagyu meatballs.

Highflyer will appear in the March issue of AFR Magazine tomorrow Friday, February 28.

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Thursday, February 27, 2025