Nine was last night recognised at the prestigious ITnews Benchmark Awards, taking out the telco and media category for its innovative work on the television automation platform, 9Galaxy.

Launched in November 2017, 9Galaxy automates the buying and selling of Nine’s television inventory and uses proprietary predictive modelling technology to help better predict television audiences.

Nine was one three shortlisted entries in the telco/media category. The ITnews Benchmark Awards seek to set a new benchmark for recognising technology leadership in the Australian business community and within government.

“The award is a recognition of the work done to create a simpler way for marketers and agencies to buy our inventory, and also the innovative work done for better prediction of TV audiences through our proprietary technology, 9Predict.” 

By integrating a number of data analytics technologies into a single platform, 9Predict can deliver vastly improved audience projections that have proved to be far more accurate than previous methods, allowing Nine to offer audience guarantees on its off-peak and multi-channel inventory.

“9Galaxy has been a major project for 9Technology, bringing together multiple parts of the business to create a unique piece of technology that demonstrates the market-leading innovation that Nine is capable of; it is true best of breed technology. We’ve bought the components we can, and have built those we could not” said Mat Yelavich, Nine’s Chief Information Officer.

Stephenson said: “We are continuing to innovate and evolve the 9Galaxy platform, and later this year it will be integrated into Nine’s data lake, which consists of more than five million IDs, in order to offer addressable advertising at scale. 

“The future of television is advertising delivered using world-class technology, optimised by audience segment, such as new car buyers or home loan intenders, as well as by age and sex demographics.

“9Galaxy is already a market-leading technology and our plans for the platform in 2018 are to continue making major steps to facilitate the delivery of addressable advertising via 9Now on connected devices.”  

For more information:
Nic Christensen
Head of Trade and Internal Communications 
0404 460 607 
nchristensen@nine.com.au