Ninetrade Mobile Site Logo
Subscribe Subscription Envelope Icon
Sidebar Menu Icon Sidebar Cross Icon
  • About Us
    • Management
    • Our Name
    • Our History
    • Corporate Responsibility
      • People
      • Community
      • Environment
      • Governance
    • Program Submissions
    • Viewer Feedback
    • Contact Us
  • Brands
    • Television
    • Broadcast Video on Demand
    • Radio, Streaming & Podcasts
    • Digital & Print
    • Subscription Video on Demand
    • Events
  • Advertise
    • Ad Specs
      • Broadcast
      • Digital
      • Print and Magazines
      • Radio
    • Solutions
    • Advertising Enquiries
    • Case Studies
    • Powered by Nine
    • Our Audience
    • Advertising Terms & Conditions
  • Research
    • Research
    • Consumer Pulse
    • Consumer Pulse Sport
  • News
    • Insight & Opinion
    • Media Releases
    • Media Preview Lounge
  • Investors
    • Financial Reports
    • ASX Announcements
    • Share Price
    • Corporate Governance
  • Careers at Nine
  • Olympics and Paralympics
    • The Games for Brands
    • Media Hub
  • Nine in 2025
Subscribe Subscription Envelope Icon
Ninetrade Mobile Site Logo
Subscribe Subscription Envelope Icon
Sidebar Menu Icon Sidebar Cross Icon
  • About Us
    • Management
    • Our Name
    • Our History
    • Corporate Responsibility
      • People
      • Community
      • Environment
      • Governance
    • Program Submissions
    • Viewer Feedback
    • Contact Us
  • Brands
    • Television
    • Broadcast Video on Demand
    • Radio, Streaming & Podcasts
    • Digital & Print
    • Subscription Video on Demand
    • Events
  • Advertise
    • Ad Specs
      • Broadcast
      • Digital
      • Print and Magazines
      • Radio
    • Solutions
    • Advertising Enquiries
    • Case Studies
    • Powered by Nine
    • Our Audience
    • Advertising Terms & Conditions
  • Research
    • Research
    • Consumer Pulse
    • Consumer Pulse Sport
  • News
    • Insight & Opinion
    • Media Releases
    • Media Preview Lounge
  • Investors
    • Financial Reports
    • ASX Announcements
    • Share Price
    • Corporate Governance
  • Careers at Nine
  • Olympics and Paralympics
    • The Games for Brands
    • Media Hub
  • Nine in 2025
Subscribe Subscription Envelope Icon
Ninetrade Site Logo
  • About Us
    • Management
    • Our Name
    • Our History
    • Corporate Responsibility
      • People
      • Community
      • Environment
      • Governance
    • Program Submissions
    • Viewer Feedback
    • Contact Us
  • Brands
    • Television
    • Broadcast Video on Demand
    • Radio, Streaming & Podcasts
    • Digital & Print
    • Subscription Video on Demand
    • Events
  • Advertise
    • Ad Specs
      • Broadcast
      • Digital
      • Print and Magazines
      • Radio
    • Solutions
    • Advertising Enquiries
    • Case Studies
    • Powered by Nine
    • Our Audience
    • Advertising Terms & Conditions
  • Research
    • Research
    • Consumer Pulse
    • Consumer Pulse Sport
  • News
    • Insight & Opinion
    • Media Releases
    • Media Preview Lounge
  • Investors
    • Financial Reports
    • ASX Announcements
    • Share Price
    • Corporate Governance
  • Careers at Nine
  • Olympics and Paralympics
    • The Games for Brands
    • Media Hub
  • Nine in 2025

9Galaxy Recognised For Innovation In The Media Space

9Galaxy Recognised For Innovation In The Media Space

9Galaxy Recognised For Innovation In The Media Space

9Galaxy Recognised For Innovation In The Media Space

Nine was last night recognised at the prestigious ITnews Benchmark Awards, taking out the telco and media category for its innovative work on the television automation platform, 9Galaxy.

Launched in November 2017, 9Galaxy automates the buying and selling of Nine’s television inventory and uses proprietary predictive modelling technology to help better predict television audiences.

Nine was one three shortlisted entries in the telco/media category. The ITnews Benchmark Awards seek to set a new benchmark for recognising technology leadership in the Australian business community and within government.

“The award is a recognition of the work done to create a simpler way for marketers and agencies to buy our inventory, and also the innovative work done for better prediction of TV audiences through our proprietary technology, 9Predict.” 

By integrating a number of data analytics technologies into a single platform, 9Predict can deliver vastly improved audience projections that have proved to be far more accurate than previous methods, allowing Nine to offer audience guarantees on its off-peak and multi-channel inventory.

“9Galaxy has been a major project for 9Technology, bringing together multiple parts of the business to create a unique piece of technology that demonstrates the market-leading innovation that Nine is capable of; it is true best of breed technology. We’ve bought the components we can, and have built those we could not” said Mat Yelavich, Nine’s Chief Information Officer.

Stephenson said: “We are continuing to innovate and evolve the 9Galaxy platform, and later this year it will be integrated into Nine’s data lake, which consists of more than five million IDs, in order to offer addressable advertising at scale. 

“The future of television is advertising delivered using world-class technology, optimised by audience segment, such as new car buyers or home loan intenders, as well as by age and sex demographics.

“9Galaxy is already a market-leading technology and our plans for the platform in 2018 are to continue making major steps to facilitate the delivery of addressable advertising via 9Now on connected devices.”  

For more information:
Nic Christensen
Head of Trade and Internal Communications 
0404 460 607 
nchristensen@nine.com.au 

More in Media releases

9News Queensland's The Ultimate Sacrifice podcast wins gold at New York Festival Radio Awards
9News Queensland's The Ultimate Sacrifice podcast wins gold at New York Festival Radio Awards
Brian Gallagher Named Nine's New Commercial Director - Audio
Brian Gallagher Named Nine's New Commercial Director - Audio
ROLAND GARROS 2025
ROLAND GARROS 2025
Ninetrade Site Logo
  • Careers at Nine
  • Help
  • Terms of Use
  • Privacy Policy
  • Advertise with Nine

Acknowledgement: Nine acknowledges the traditional custodians of Country, and the connections of First Nations people to the lands and waterways on which we work and live. We pay our respects to elders past and present, and we commit to listening, learning and acting on our journey towards reconciliation.

Hear more from Australia's Media Company

News, Perspective & Opportunity

Subscribe Now Subscription Envelope Icon
© 2025 Nine Entertainment Company
Popup_02
Nine_FullColour_RGB

Want to hear more from Australia’s Media Company?

Stay up to date and subscribe to Nine Insights today.