Brisbane’s 4BC maintains its momentum into 2024, driven by its dedication to engaging live and local programming, resulting in a notable surge in audience engagement and achieving an overall share of 7.0 (up 0.5) in the Gfk Radio 360 Survey 2.

Breakfast with Laurel, Gary and Mark has held on to the healthy gains from Survey 1 to record a share of 7.5. 

Bill McDonald’s Mornings show has achieved further growth with an impressive share of 9.4 (up 0.7), solidifying the strength of 4BC’s live and local lineup.

The positive trend extends into the Afternoons, with Sofie Formica posting a share of 5.9 (up 0.5), before transitioning into Peter Gleeson’s Drive show, up 0.5 to a 4.5 share.

Acting 4BC Content Manager, Holly Green, said: “We’re delighted with the fantastic start to 2024 and the outstanding results across our live and local programming. These achievements truly reflect the hard work and dedication of our entire team, and we’re deeply grateful to our loyal listeners for their ongoing support and enthusiasm for 4BC.

“With such a promising beginning, we eagerly anticipate continued growth and success throughout 2024. Thank you to all our listeners for embracing what we do here at 4BC.”

4BC’s lineup, featuring Breakfast with Laurel, Gary, and Mark, Mornings with Bill McDonald, Afternoons with Sofie Formica, Drive with Peter Gleeson, Wide World of Sport with Peter Psaltis, and Weekends with Peter Fegan, offers Brisbane the only live and local programming on weekdays from 5.30am to 7.00pm, underscoring the audiences’ appreciation for this unique content.

Source: GfK Radio360 Ratings, 4BC Brisbane Survey 2 2024, Mon-Fri 5.30am-9am, Mon-Fri 9am-12pm, Mon-Fri 12pm-3pm, Mon-Fri 3pm-6pm, Mon-Fri 6pm-7pm, Market Share % Total Radio, Streaming share % AP10+

For further information, please contact:
Claudine Blondeau
Communications Manager, Nine Queensland
cblondeau@nine.com.au

Thursday, April 18, 2023