The release of GfK Survey 6 results today shows that 3AW is once again the undisputed dominant radio station in Melbourne.

With a market-leading share of 15.8, 3AW is streaks ahead of the competition and more than double the share of its nearest talk rival.

This is 3AW’s 73rd consecutive survey win as the station enters its tenth year of market dominance in Melbourne.

Every week, 857,000 Melburnians tune into 3AW’s award-winning mix of live and local talk radio. This is up 3.1% on Survey 5 and up 5.7% on the corresponding survey last year. It marks the station’s best ever Survey 6 cumulative audience*.

3AW is also the outright No.1 in live audio streaming with a 34.2 share of the commercial streaming audience – more than three times the streaming share of its nearest commercial competitor.

Ross and Russ continue their commanding lead in the Breakfast slot, posting an impressive 22.8 share. The inimitable duo also attracted a massive streaming audience with an incredible 48.7 share of the commercial streaming audience. 

Mornings broadcaster Neil Mitchell was also well in front of all opposition, with a share of 19.2 (up 3 points on the same survey last year) and a commercial streaming share of 39.9.

Jacqui Felgate who takes over the Drive chair in 2024 is No.1 Afternoon talk program with a strong 10.2 share up from an 8.6 same time last year, up 1.6 points.

Tom Elliott remains Melbourne’s No.1 Drive talk program with a share of 12.1 (up 1.2 points on the same survey last year).

Denis Walter is once again Melbourne’s No. 1 Evening program with a share of 24.8 – up a massive 6.4 points on the same survey last year.

Stephen Beers, 3AW Station Manager, said: “This is a great result for 3AW in Survey 6, continuing a dominant year as number one in the Melbourne radio market. Led by Ross and  Russ in Breakfast and Neil Mitchell in Mornings, every day 3AW sets Melbourne’s news agenda. Afternoons with Jacqui Felgate and Drive with Tom Elliott are the leaders in their slots for talk radio. And with 3AW Football winning the ratings across Friday, Saturday and Sunday, it tops off an outstanding AFL season for the station. As we build 3AW for 2024, I want to thank our people, on and off air, for their incredible work in delivering the best in radio for Melbourne every day.”

Source: GfK Radio360 Ratings, 3AW Melbourne Survey 6 2023, Mon-Sun 5.30am-12MN, Mon-Fri 5.30am-8.30am, Mon-Fri 8.30am-12pm, Mon-Fri 12pm-3pm, Mon-Fri 3pm-6pm, Mon-Thurs 8pm-12MN, Weekends 5.30am-12MN, Cume (000s), Market Share % Total Radio, Streaming share %, Commercial Share AP10+ , unless otherwise specified. *Survey 1 2004

For further information, please contact:
Terry Stuart
Senior Communications Manager, Nine
tstuart@nine.com.au

Thursday, October 5, 2023