3AW builds audience share and remains Melbourne’s No.1
3AW builds audience share and remains Melbourne’s No.1
Melbourne radio listeners have once again chosen 3AW as the city’s top radio station. The release of GfK Radio 360 Survey 3 results today show that 3AW has a winning audience share of 14.4 (up 0.6).
The station’s captivating blend of live and locally-focused talk radio engages more than three quarters of a million Melburnians every week.
3AW also continues to lead in live audio streaming, with over a quarter of the commercial streaming audience.
With the key demographic of People 25-54, 3AW has grown its cumulative audience by 11.9%.
Ross and Russ maintain their status as Melbourne’s top breakfast show, achieving an impressive 20.3 share – 9.9 points higher than their closest competitor. The dynamic pair also captured a substantial 46% of the commercial streaming audience, highlighting their significant popularity and impact in the digital space.
In his third survey in the Mornings slot, Tom Elliott dominated as Melbourne’s No. 1 with a 17.5 share – up 0.8 on Survey 2 and almost triple the share of his nearest Mornings talk rival. Elliott also posted a winning commercial streaming share of 29.4 (up 1.2).
Tony Moclair is the No.1 Afternoon program with a share of 13.1 – up 1.5 points on Survey 2 and a market-leading commercial streaming share of 23.5.
Jacqui Felgate grew her cumulative audience to more than 300,000 listeners every week. Felgate is Melbourne’s No. 1 Drive talk program with an 8.3 share – up 0.9 on Survey 2.
Denis Walter remains the leading Evening program in Melbourne, boasting a 21.8 share – more than twice that of his closest competitor.
Stephen Beers, 3AW Station Manager, said: “Survey 3 maintains a dominant 2024 for 3AW. Our winning performance is led by Ross Stevenson and Russel Howcroft in Breakfast on 20.3% – almost double their nearest competitor. Tom Elliott in Mornings continued to hold a commanding lead of 17.5%. We’re delighted for Tony Moclair, who is outright No. 1 in Afternoons with a 13.1% share, and Jacqui Felgate in Drive went up to 8.3%, almost double our talk competitor.
“In the key demographic of People 25-54, 3AW is up 11.9% in cumulative audience. All in all, it’s a great result across the radio station. I’d like to extend an enormous thanks to our loyal listeners and the whole team at 3AW for making us Melbourne’s favourite again.”
Source: GfK Radio360 Ratings, 3AW Melbourne Survey 3 2024, Mon-Sun 5.30am-12MN, Mon-Fri 5.30am-8.30am, Mon-Fri 8.30am-12pm, Mon-Fri 12pm-3pm, Mon-Fri 3pm-6pm, Mon-Thurs 8pm-12MN, Weekends 5.30am-12MN, Cume (000s), Market Share % Total Radio, Streaming share %, Commercial Share AP10+ , unless otherwise specified.
For further information, please contact:
Terry Stuart
Senior Communications Manager
tstuart@nine.com.au
Tuesday, June 4, 2024