2GB is Sydney’s No.1 station dominating Breakfast and Mornings
2GB is Sydney’s No.1 station dominating Breakfast and Mornings
Sydney’s 2GB is the city’s gold medallist in radio and commercial streaming, taking out the Number 1 position in GfK Radio 360 Survey 3 with a total radio share of 13.3 (up 1.4) and a commercial streaming share of 30.9 (up 0.4).
The station is also quickly becoming the go-to destination for younger listeners, with a 18.8% increase in 25-54 demographic since Survey 2.
Ben Fordham Live is Sydney’s Number 1 in Breakfast, with 16.6 (up 1.7), while in commercial streaming 2GB Breakfast posted an incredible 40.6 (up 3.7) share, reinforcing the power of live and local content across all devices.
Ray Hadley is celebrating a commanding 157th consecutive survey win as Number 1 in Mornings, with a total radio share of 15.3 (up 1.8), and 34.7 in commercial streaming (up 0.5).
2GB Content Manager, Luke Davis, said: “These are incredible results for 2GB and solidify our position on top of the Sydney radio dais! This survey period covers the best part of three months of high-impact news, sport and entertainment, and Sydneysiders have overwhelmingly chosen to share the highs and lows with 2GB and their favourite broadcasters. Ben Fordham is the clear Number 1 in Breakfast, Ray Hadley has extended his incredible dominance in Mornings, and the Continuous Call Team is our city’s premier Rugby League and entertainment coverage.
“This survey we’ve seen a 36.1% increase in our streaming figures, which shows that more and more people are choosing to listen via our new and improved 2GB app. We’re here for our city – 24/7 – and we are enormously grateful that Sydney has yet again declared 2GB its Number 1 radio station.”
Further highlights of Gfk Radio 360 Survey 3 in Sydney:
- Afternoons with Michael McLaren recorded his best share since taking the helm of Afternoons with 10.1 (up 1.1) (Mon-Fri 12pm-3pm)
- Drive with Chris O’Keefe recorded an increased share of 7.6 (up 0.3) (Mon-Fri 3pm-6pm)
- Money News with Deborah Knight recorded a 11.2 share (up 3.9) – the best result since Deb took over as host (Mon-Thu 7pm-8pm)
- Nights with John Stanley remains the clear Number 1 with a share of 23.0 (more than double his nearest competitor) (Mon-Fri 8pm-12am)
- Weekends with Luke Grant is Number 1 with a share of 14.4 (up 1.4) (Sat-Sun 9am-1pm)
- The Continuous Call Team is the dominant Rugby League coverage in Sydney with a 11.0 share (3.9 points clear of its nearest rival)
Source: GfK Radio360 Ratings, 2GB Sydney Survey 3 2024, Mon-Fri 5.30am-9am, Mon-Fri 9am-12pm, Mon-Fri 12pm-3pm, Mon-Fri 3pm-6pm, Mon-Thur 7pm-8pm, Mon-Thur 8pm-12MN, Sat-Sun 9am-1pm, Fri 7pm-11pm, Sat 1pm-10pm, Sun 1pm-6pm, Market Share % Total Radio, Streaming share % AP10+.
For further information, please contact:
Caitlin Lynch
Senior Communications Manager, Nine
clynch@nine.com.au
Tuesday, June 4, 2024