Sun Herald

THE SUN HERALD //

Introduction

The Sun-Herald is proudly committed to fearless, independent and accurate journalism whilst generating high-quality and informed opinions to help readers make up their own minds.  Our mission is to inform, surprise and entertain our audiences with stories that matter across print and digital platforms. We reward their time and attention with great stories, exclusives to set the agenda and inspire them for the week ahead.

HeaderTile_Sunherald
CossimaMariner

A NOTE FROM THE EDITOR //

Cosima Marriner, Editor

For many Sydneysiders, Sunday is their favourite day of the week. It is the one day of the week where they take time out for themselves and relax. They view The Sun-Herald as a luxury they can pore over. Our mission is to inform, surprise and entertain these readers. We reward their time and attention with great stories, exclusives, and set the agenda for the week ahead. The Sun-Herald is a confident, lively and intelligent read. It captures Sydney, its people, and their stories, all with the credibility and independence that are the hallmarks of our mastheads. We report without fear or favour, whether we’re reviewing the newest fine dining establishment in the CBD or taking the blow torch to politicians on both sides of the political divide. Our marquee columnists, including Peter FitzSimons, Jacqueline Maley, Andrew Hornery, Jessica Irvine and Lucy Manly cover everything from federal politics to the absurdities of daily life in our modern city. Our flagship magazine, Sunday Life, unashamedly targets women with top celebrity profiles, insightful features and beautiful fashion, plus Adam Liaw’s delicious family-friendly recipes. S has your weekend covered with the best film, arts, music and books coverage, with a dash of gossip and pop culture. And our award-winning sports reporters and columnists analyse all the action from across the weekend. Sun-Herald readers are intelligent, articulate, interested and well-educated. We provide them with a balanced, informed view of the issues that matter. Trust is one of the most important factors readers consider when choosing a publication – and keeping faith with our readers' trust helps us build strong loyalty and engagement. Every print story we do is also engineered to work online. Our content transforms seamlessly from the page to the screen, where special graphics and photographs are used to enhance the digital experience. So whether we are consumed in print or online, at home or in a cafe, every Sunday we are an integral part of our readers' day, setting the agenda and inspiring them for the week ahead.

THE SUN HERALD //

The Numbers

The Herald offers a complete cross-platform news experience enjoyed by millions of Australians each month. The newsprint edition is available every Sunday, complemented by 24 hour digital news coverage, optimised to desktop, mobile and tablet. Sun-Herald readers are intelligent, articulate, interested and well-educated.

Monthly Readership

Monthly Readership

Monthly Digital Readership

THE SUN HERALD READER PROFILE //

Male53%
Female47%

Average age:

Average HH income:

%

are A social grade

%

are A or B social grade

k

on average in investments

%

have a post graduate degree

%

have a mortgage/ are a home owner

The Sun Herald has a strong reach to professionals and decision makers.

more likely to be managers / professionals

more likely to be business decision makers

Source: emma conducted by Ipsos MediaCT; people 14+ for the 12 months ending October 2020.

BRISBANE TIMES //

Sections

THE SUN HERALD //

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Nine's dedicated branded content team within Powered creates content that allows the client to communicate to a target audience in an authentic way. The varied offerings across digital and print fall under the umbrella of native and advertorial and can include articles, immersives and video-led content.

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