Data that Empowers
We put the power of 22 million verified users across our digital ecosystem to work to deliver Australia’s most advanced data driven advertising solutions.
Enhanced Targeting and Effectiveness
Audience Match enables brands to access greater customer insights, targeting and effectiveness, with features to support privacy-conscious experiences. Since 2020, Audience Match has enabled Nine to assist brands in activating people-based audiences across Nine’s properties.
Advertisers can leverage CDP Connectors with Adobe, Salesforce & Tealium or Data Clean Rooms with LiveRamp,Karlsgate and Dataco for media activation
A Deep Understanding of Australia
9Tribes is Nine’s unique consumer lifestyle audience segmentation comprising of 75 audience segments across ten verticals. 9Tribes leverages the largest data asset of any Australian media business and aligned to Nine’s content pillars to create a unique view of consumers.
Our tribes are based on incredibly rich and credible data from our authenticated users enabling partners with the best targeting capability of any local Australian media organisation.
They have been built using Nine’s addressable data set and the billions of first party data signals captured from Australians interacting with our content universe, through every touch point, every month.
They Belong. We Connect.
Amplified Targeting, in Context
Nine has partnered with Mantis exclusively to offer AI Contextual Targeting and Brand Safety capabilities across Nine’s Total Publishing Digital Network. Mantis analyses the content and provides brand safety and contextual targeting that focuses entirely on the real-time content of that page.
Australia's Leading Data Providers
Nine has assembled a vast portfolio of media brands, creating the largest data footprint of any Australian media business. The power of Nine is in its scale and diversity – the ability to serve multiple audiences and connect with Australians through their passions, interests and motivations.
We enrich what we know about our audience with offline and transactional data from Australia’s leading transactional data providers: Azira, Coles 360, Equifax & Mastercard.
Financial Data from 50 Million credit applications a year, processed on behalf of Australia’s financial initiations, including the big four banks.
Credit Card transaction data derived in aggregate from Mastercard cardholders in Australia.
Location data collected on over 5.4 Million Nine web and app users, allowing advertisers to target physical store locations and measure footfall attribution across Nine.
Transactional data collected and analysed from grocery, liquor purchase behaviour and shopping styles from 9 million-plus active Flybuys members over the last 26 years.
Superior Measurement and Attribution
Want more information? Contact your Nine account manager, or request further information using the form.
