TRAVELLER //
Introduction
Traveller is Australia’s no.1 destination for authentic, credible and inspirational travel content. Delivering quality writing, sumptuous photography and independent, expert advice.
No other travel brand connects you directly with Australia’s most affluent and passionate travel consumers. Traveller is the essential resource for Australians who love to travel.
A NOTE FROM THE EDITOR //
Justine Cullen, Traveller Editorial & Strategy Director
Traveller is Australia’s most widely read and trusted travel brand, reaching an affluent, highly engaged audience who turn to us for inspiration, ideas and independent advice on how and where to travel.
From daily digital stories that keep audiences up to date with what’s happening in travel, to our rich weekend sections that offer deeper inspiration and our monthly magazines that explore the destinations, experiences and ways of travelling that matter most to Australians, Traveller keeps travel front of mind across the entire journey from dreaming to planning.
Our depth of expertise, breadth of coverage and strong connection with Australian travellers make Traveller an unrivalled environment for brands looking to reach an audience with the means and appetite to travel.
TRAVELLER //
The Numbers
Our audience is educated, curious and has the discretionary income to spend. They want to know more about the world around them and value travel as a way of enriching their lives and broadening their horizons.
Source: Roy Morgan Single Source, P14+, Roy Morgan iris, 12 months rolling average July 2025 to June 2026
TRAVELLER PROFILE //
are A or B social grade
are the main grocery buyer
have a diploma or degree
have a mortgage / are a home owner
believe quality is more important than price
Traveller is for discerning Australians who love travelling and aspire to do it more and do it better. They are educated, curious and have the discretionary income to spend on travel.
Average HH Income:
Average Age:
Source: Roy Morgan Single Source, P14+, Roy Morgan iris, 12 months rolling average July 2025 to June 2026
TRAVELLER //
Creative Execution Examples
Learn more about how you can connect your brand with Australia's leading publisher.
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CONTACT //
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