The essential resource for Australian’s who love to travel. Whether it’s trekking in Patagonia – or lazing by the pool in Bali – TRAVELLER provides inspiration for your next holiday and the tools to turn dreams into reality. With a line-up of Australia’s most experienced and respected travel writers and columnists, we deliver superior writing, beautiful photography and independent, expert advice.

Our audience is educated, curious and has the discretionary income to spend. They want to know more about the world around them and value travel as a way of enriching their lives and broadening their minds.

TRAVELLER inspires, entices and informs, offering our audience the tools to turn their dreams into a reality. inspires travellers during the dreaming and planning phase of their journeys. With rich travel imagery and a unique mix of expert guides from Australia’s best travel journalists and user reviews from TripAdvisor, is the starting point for those seeking advice and inspiration on travel experiences. is for discerning Australians who love to travel and aspire to do it more, and do it better.

TRAVELLER on Saturday

TRAVELLER on Saturday in The Sydney Morning Herald and The Age, is aimed at a well-travelled audience who are not afraid to get off the beaten track and want to understand the cultural context of the places they travel. With intelligent stories about unique destinations as well as authentic experiences in ‘must-see destinations’, TRAVELLER   on Saturday seeks to inspire our audience by taking them on a journey beyond the every day.


TRAVELLER on Sunday in The Sun-Herald and The Sunday Age is a relaxed read packed full of ideas for holidaymakers with one burning question: where next? With exhaustive coverage of popular destinations in Australia, Asia Pacific, Europe and North America, TRAVELLER  on Sunday is an entertaining and easily digestible read with practical ideas and advice for busy people – and their families – planning their next break.

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Monthly Readership

(Print & Digital)

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Unique Audience

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Sessions per person

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Per person monthly

Audience Demographic

Age 14-29
Age 30-44
Age 45-64
Age 65+

44 %

Social Grade AB

46 %

Intend To Travel Interstate N12M

22 %

Intend To Travel Overseas N12M

34 %

University Educated

HH Household Income $40,000-$79,999 p.a
HH Household Income $80,000-$119,999 p.a
HH Household Income >$120,000 p.a


Monthly Readership & Audience Demographic:  emma™ conducted by Ipsos Connect; People 14+ for the 12 months ending December 2020, 14+ Nielsen Digital Panel data calibrated to Digital Content Ratings December 2020.

Digital: Nielsen Digital Content Ratings, Monthly Tagged, May 2020, Current Events and Global News Sub Category, Text, People 2+, Census.

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