Audience Demographic

28%
Female
72%
Male
Age 14-29
Age 30-44
Age 45-64
Age 65+

65 %

Social Grade AB

60 %

Intend To Travel Interstate N12M

34 %

Intend To Travel Overseas N12M

49 %

University Educated

HH Household Income $40,000-$79,999 p.a
HH Household Income $80,000-$119,999 p.a
HH Household Income >$120,000 p.a

Source

Monthly Readership & Audience Demographic:  emma™ conducted by Ipsos Connect; People 14+ for the 12 months ending December 2020, 14+ Nielsen Digital Panel data calibrated to Digital Content Ratings December 2020.

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