AFR MAGAZINE //
Introduction
The Australian Financial Review Magazine is Australia’s pre-eminent monthly inserted magazine.
We cover matters of style with substance, and issues of substance with style. AFR Magazine has been voted best newspaper inserted magazine for five years running at the Australian Magazine Awards.
Since its launch in 1995, AFR Magazine has maintained an unparalleled reputation for combining gravitas and glamour in its coverage of business, politics, travel and leisure, food and wine, sport, health, design, fashion, watches, jewellery and the arts.
AFR Magazine has upped the ante on high quality journalism as well as setting the benchmark for innovative contemporary magazine design, featuring award-winning photography and illustration.
A NOTE FROM THE EDITOR //
Matthew Drummond, Editor
Matthew Drummond is the editor of The Australian Financial Review Magazine, the Financial Review’s monthly magazine that covers business, politics, fashion, design, food and wine, and is home to the Rich List, Young Rich List and the Power lists. He was appointed to the role in 2017.
He has previously been the editor of AFR Weekend and worked as the Financial Review’s European correspondent based in Paris. As a journalist he has covered legal affairs as well as banking and finance. In 2008 he was a joint recipient of the Walkley Award for Business Journalism for his investigative pieces on the collapse of stockbroker Opes Prime.
AFR MAGAZINE AUDIENCE //
The Numbers
The Australian Financial Review Magazine’s audience are ambitious and affluent, driven by success, wealth and independence in both life and work.
Source: Roy Morgan Research; people 14+ for the 12 months ending December 2023.
AFR MAGAZINE READER PROFILE //
Average HH Income:
Average Age:
are A or B social grade
are the main grocery buyer
have a mortgage / are a home owner
have a diploma or degree
intend to purchase a car within 4 years
The AFR Magazine audience are affluent and discerning
more likely to be managers / professionals
more likely to be business decision makers
Source: Roy Morgan Research; people 14+ for the 12 months ending December 2023.
AFR MAGAZINE //
Special Issues
AFR MAGAZINE //
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