One of Australia’s top financial advisers says marketing with Nine’s radio stations – 2GB, 3AW, 4BC and 6PR – has been instrumental in establishing the Jacaranda Financial Planning brand and keeping it one step ahead of its competitors. 

Brett Stene, Principal and Senior Adviser at Jacaranda Financial Planning, said: “You hear us on the radio, and through that trust we have been able to build the Jacaranda brand. If you can align your own brand with a trusted brand like Nine Radio, you are a lot further ahead.”

Jacaranda has been advertising on Nine Radio for more than 30 years, and a large part of maintaining its successful reputation for so long is its ongoing commercials on 2GB.

“Jacaranda today is one of the largest and fastest growing advisory firms, and a lot of that success is due to radio advertising on Nine,” Stene said. “Radio is a core part of our service offering, in terms of people understanding where we are coming from, and Nine has been central to how we’ve gone about building our business.”