WAToday

Overview:

WAtoday has grown to become a distinct and independent voice in the West Australian news landscape. Having launched with a bold and fearless approach in 2008, WAtoday has cemented its place as a trusted news source in the west. We are driven to connect our loyal and highly engaged audience to issues that matter to them in state politics, the community, environment and sport.

Tagline / Call to Action:

Independent. Always.

URL / Destination:

Brand Language:

When referring to “WAtoday” in written form always italicise the full masthead name.

Colour Palette:

PRIMARY
#0A1633

R:10 G:22 B:51
C:100 M:87 Y:47 K:60
PANTONE: 282C
Newsprint: C:90 M:70 Y:24 K55

SECONDARY
#ffffff

R:255 G:255 B:255
C:0 M:0 Y:0 K:0

BRAND COLLATERAL:

Letterhead: