Overview:
For more than 160 years, The Age has been committed to fearless and honest storytelling. It reaches out to the Victorian community and beyond, educating, challenging and interacting with its readers, upholding a commitment to quality. Our journalists are passionate about uncovering the truth of the matter – from political promises and business bargaining to AFL scandals.
Tagline / Call to Action:
Independent. Always.
URL / Destination:
theage.com.au / Newspaper printed daily.
Brand Language:
When referring to “The Age” in written form always italicise the full masthead name.
Colour Palette:
PRIMARY
#0A1633
R:10 G:22 B:51
C:100 M:87 Y:47 K:60
PANTONE: 282C
Newsprint: C:90 M:70 Y:24 K55
PRIMARY
#d4162e
R:212 G:22 B:46
C:0 M:100 Y:80 K:10
PANTONE: 199C
Newsprint: C:0 M:100 Y:80 K:10
SECONDARY
#FFFFFF
R:255 G:255 B:255
C:0 M:0 Y:0 K:0
Logos:
