Overview:
4BC is Brisbane’s only commercial news talk station that listeners can rely on for breaking news, opinions and information on what’s happening locally and around the country. Its live and local line up is home to Queensland radio presenters: Jason Matthews, Sofie Formica, Gary Hardgrave and Peter Psaltis.
Every Saturday and Sunday Luke Grant puts his unique twist on all that’s happening across your weekend. Health, motoring, real estate, finance, what’s on, lots of guests, plenty of opinions, news as it happens and your calls.
Sunday Night with Bill Crews is a melting-pot of spiritual, topical, and personal discussions.
Each program is packed with current affairs, news coverage as it happens, interviews with famous faces from around the world, regular topical segments, finance and sporting updates and huge giveaways.
Thanks to a strong interactive relationship with listeners, 4BC has a direct line into the moods, thoughts and opinions of the diverse Brisbane community.
Tagline / Call to Action:
Brisbane’s 4BC
Brisbane’s News Talk leader – 4BC
Target Audience:
People 40+
URL / Destination:
4bc.com.au, 4BC app, DAB+
Brand Language:
Trustworthy, reliable, credible, influential, opinion, 24/7, conversation.
Colour Palette:
PRIMARY
#0057B7
R:0 G:87 B:183
C:100 M:52 Y:0 K:27
PRIMARY
#000000
R:0 G:0 B:0
C:75 M:75 Y:75 K:75
Logos:
Full Colour - Primary
Mono - Primary
Full Colour - Secondary