4BC

Overview:

4BC is Brisbane’s only commercial news talk station – the station listeners turn to for breaking news, opinions and information on what’s happening locally and around the country. It’s also home to Queensland’s best-known radio commentators: Neil Breen, Ray Hadley, Deborah Knight and Brooke Corte.

On weekends, The Garden Clinic and Chris Smith keep listeners informed and entertained, and the Continuous Call Team brings all the colour and excitement of the NRL to fans across Brisbane.

Each program is packed with current affairs, news coverage as it happens, interviews with famous faces from around the world, regular topical segments, finance and sporting updates and huge giveaways.

We have a strong, interactive relationship with our listeners – a direct line into the moods, thoughts and opinions of the diverse Brisbane community.

If Brisbane’s talking about it, we’re talking about it.

Tagline / Call to Action:

Brisbane’s 4BC
Brisbane’s News Talk leader – 4BC

Target Audience:

People 40+

URL / Destination:

AM116, 4bc.com.au, 4BC app, DAB+

Brand Language:

Trustworthy, reliable, credible, influential, opinion, 24/7, conversation.

Colour Palette:

PRIMARY
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R:0 G:47 B:85
C:100 M:84 Y:40 K:35

PRIMARY
#fdb813

R:253 G:184 B:19
C:0 M:31 Y:99 K:0

Logos:

4BC_Curve

Full Colour - Primary

4BC_Curve_Black

Mono - Primary

4BC_NoCurve2

Full Colour - Secondary

4BC_NoCurve_Black2

Mono - Secondary

BRAND COLLATERAL:

Letterhead: