AUDIENCE INSIGHTS

|   22/06/2023

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Women's rugby league dominates

across all screens - Game 1 & 2

All eyes were on Nine to witness the super stars of women’s rugby league make history across the State of Origin series. 

Across the 9Network, Games 1 & 2 were the timeslot winner across the 5 City and East Coast and in Sydney and Brisbane with all key demographics and Total People.

On 9Now, Games 1 & 2 were the No.1 program live streamed against all broadcasters on their respective days of airing.​ Game 1 achieved triple digit growth of 110% year-on-year, recording the highest ever Live BVOD Audience for a Women's Rugby League Match. This equated to 6.6 million minutes viewed (+127% year-on-year) and 146,000 stream starts (+122% year-on-year). ​

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9-9now FlatCOLOUR

Women's State of Origin - Game 1

146K

Stream starts

+122% year-on-year

6.6M

Minutes viewed

+127% year-on-year

+110%

Year-on-Year growth in Live BVOD Audience

Women's State of Origin - Game 1 & 2

No. 1

In it's timeslot
5 City Metro + Sydney & Brisbane
All key demos & Total People

 

No.1

Live streamed program against all broadcasters
on their respective days of airing

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Source: Metro, OzTAM Overnight Data. See http://www.oztam.com.au/RatingsGuide.aspx for details: Regional, Regional TAM Overnight Data. See https://www.regionaltam.com.au for details. OzTAM LIVE VPM, 1/06/2023 & 22/06/2023, includes co-viewing on connected TV devices, 22/6 based on pre logs. OzTAM LIVE VPM, 1/06/2023 v 24/06/2022, Women's NRL Match Only & Women's State of Origin Match Only, Dec 2019 - YTD, includes co-viewing on connected TV devices. OzTAM LIVE VPM, All Broadcasters, 1/06/2023 & 22/6/2023, includes co-viewing on connected TV devices. 22/6 based on pre logs.