AUDIENCE INSIGHTS

|   05/11/2023

Block Logo 50s

The Block builds phenomenal

Grand Finale across all screens

Tools down! All eyes were on the 9Network for The Block Grand Finale last night. Taking out a $1.75 million profit, Steph and Gian were crowned winners for 2023. More.
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With a total television audience of +1.97M, the 9Network won the night, building a whopping +67% commercial share in metro and +58% in regional, across all key demos.  ​
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The Block Finale is the highest rating entertainment show for 2023 to date, recording a Live BVOD audience of 191K (+29% year-on-year). ​
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Season to date, The Block reached 14.2M Aussies (Linear TV: 12.7M, BVOD: 3.1M) with 9Now driving 11.7% incremental uplift to TV. Plus, an enormous 987.7M total minutes (Live + VOD) streamed (+10% year-on-year). ​

9-9now FlatCOLOUR

The Block - S19 Grand Finale 2023

Average Audience

M
Metro
K
Regional
K
BVOD
M
Total TV

Highest

RATING ENTERTAINMENT SHOW FOR 2023 TO DATE

+29%

YEAR-ON-YEAR GROWTH IN LIVE BVOD AUDIENCE

+67%

METRO PRIME TIME COMM SHARE - ALL KEY DEMOS

The Block - S19 Season to Date

M
Linear TV
M
BVOD
M
Total TV

11.7%

BVOD INCREMENTAL UPLIFT TO TV

987.7M

TOTAL MINUTES STREAMED (LIVE + VOD)

+10%

YEAR-ON-YEAR GROWTH IN TOTAL MINUTES STREAMED (LIVE + VOD)

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Source: Metro, OzTAM Overnight Data. See http://www.oztam.com.au/RatingsGuide.aspx for details: Regional, Regional TAM Overnight Data. See https://www.regionaltam.com.au for details. OzTAM LIVE + VOD VPM, The Block, 06/08/2023 - 5/11/2023 v Eps 1-25 & 29-36 & 41-51 (07/08/2022 - 7/11/2022), Eps 26-28 (20/09/2022 - 7/11/2022), Eps 37-40 (9/10/2022 - 5/11/2022), includes co-viewing on connected TV devices. VOZ Data 5.0 © OzTAM Pty Limited [2023]. TVMAP VOZ ANALYSER, NATIONAL, 06/08/23-05/11/23, Network Nine & Affiliates, Total TV, TV, BVOD, Cumulative Reach (000's), Primary Description contains "THE BLOCK -", "The Block Season 19", "The Block: Season 19", excludes "AM", "PM", Total People, P 25-54, P18-39, Con 7 as at 06/11/23 (BVOD is When Watched).