AUDIENCE INSIGHTS
| 03/08/2023
The Ashes - Men's 5th Test
M
Linear TV
M
BVOD
M
Total TV
12.5%
BVOD incremental reach to TV
The Ashes - Series to date
M
Linear TV
M
BVOD
M
Total TV
+13%
BVOD incremental reach to TV
8 of 10
of the top programs live streamed against FTA broadcasters
Highest
Live BVOD audience on a simulcast multi-channel ever against all broadcasters (Session 1, Day 5, 2nd Test)
1.3M
Average Total TV audience, highest rating Session of the series to date (Session 1, Day 1, 4th Test)