AUDIENCE INSIGHTS

|   03/08/2023

9-9now FlatCOLOUR

The Ashes - Men's 5th Test

M
Linear TV
M
BVOD
M
Total TV

12.5%

BVOD incremental reach to TV

The Ashes - Series to date

M
Linear TV
M
BVOD
M
Total TV

+13%

BVOD incremental reach to TV

8 of 10

of the top programs live streamed against FTA broadcasters

Highest

Live BVOD audience on a simulcast multi-channel ever against all broadcasters (Session 1, Day 5, 2nd Test)

1.3M

Average Total TV audience, highest rating Session of the series to date (Session 1, Day 1, 4th Test)

Source: VOZ Data 5.0 © OzTAM Pty Limited [2023]. TVMAP VOZ ANALYSER, NATIONAL, 16/06/2023 - 1/08/2023, S-S 0200-2559, Nine Content, Total TV, TV, BVOD, Cumulative Reach, based on Matching "Primary Description records = contains MID-YEAR ASHES, MID YEAR ASHES, excludes WOMEN'S ASHES, Multiple Demos, When Watched; OzTAM Metro & RegTAM, 16/06/2023-1/08/2023, Total People, Network 9, Audience, contains "THE MID-YEAR ASHES", Overnight. OzTAM Live VPM, 9Now Only, The Mid-Year Ashes, 16/06/23-1/08/23, includes coviewing on connected tv devices. OzTAM Live VPM, FTA Broadcasters, 16 June - 1 August 2023, metric; BVOD Audience, includes coviewing on connected tv devices. OzTAM Live VPM, Simulcast Multi-Channel Only (excluding FAST/Pop-Up Channels), Dec 2019 - 1 August 2023, metric; BVOD Audience, includes coviewing on connected tv devices. VOZ Data 5.0 © OzTAM Pty Limited [2023]. TVMAP VOZ ANALYSER, NATIONAL, 27/07/2023 - 1/08/2023, S-S 0200-2559, Nine Content, Total TV, TV, BVOD, Cumulative Reach, based on Matching "Primary Description records = contains MID-YEAR ASHES, excluding WOMEN'S ASHES, Multiple Demos, When Watched.