AUDIENCE INSIGHTS
| 05/07/2023
The 2nd Test dominates across all screens,
reaching +7.3 million Aussies
Audiences turned to Nine in the millions, witnessing Australia go 2-0 up after wild scenes at Lord's for the Ashes 2nd Test.
Across total television, +7.3 million Australians were reached (6.5M Linear TV, 1M BVOD), with 9Now driving +12% incremental reach on TV.
Session 1 of Day 1 had an average audience of +1.1 million - the highest rating session of the series to date (809K Metro, 305K Regional, 158K BVOD).
During the 5 days of the Test, Nine took out the top 32 programs Live streamed against FTA broadcasters.
Session 1 - Day 5 recorded the highest Live BVOD audience on a simulcast multi-channel ever against all broadcasters (196K).
The 5 days recorded an average Live BVOD audience of 101K (+22% on the 1st Test). Equating to 197 million minutes viewed (+30% on the 1st Test) and 4.9 million stream starts (+36% on the 1st Test).
The Ashes - Men's 2nd Test 2023
1.1M
Average audience for Session 1 - Day 1
Highest
Rating session series to date for Session 1 - Day 1
Top 32
Programs Live streamed against FTA broadcasters during the 5 days
12%
BVOD incremental reach
4.9M
9Now stream starts (+36% on 1st Test)
Highest
Live BVOD audience on a simulcast multi-channel ever against all broadcasters (196K) for Session 1 - Day 5
