AUDIENCE INSIGHTS

|  JULY 2023

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Nine dominates Total TV in July

reaching +18.6 million Aussies

Nine dominates Total TV in July, reaching +18.6M Aussies, (Linear TV: 16.8M BVOD: 4.8M) with 9Now driving +10.5% incremental reach to TV. In People 18-39, 4.9M were reached, the most across a month for any FTA network. ​

​In streaming, 9Now reached 4.8M, the highest reaching month for any CFTA BVOD platform since VOZ launched. Capturing the attention of 1 in 4 Australians aged 25-54 engaging with 9Now to stream Australia's most-loved content when and where they want. ​​

​Total FTA delivered powerful results reaching 23.6M people, with 92% of Australians aged 25-54 engaging with FTA content in July. 

​

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Total TV Reach - July 2023

M
Linear TV
M
BVOD
M
Total TV

+10.5%

BVOD incremental reach to TV

+4.9M

P18-39 reached, the highest for any FTA network

92%

Total FTA TV+BVOD audience reach P25-54

23.6M

Total FTA reach TV+BVOD

+4.8M

Australian's reached on 9Now

Highest

Reaching month for any CFTA BVOD platform ever since VOZ launch

1 in 4

Australian's reached P25-54 on 9Now

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Source: OzTAM © 2023, TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], January 2022 – July 2023, Total FTA, Network 9, Total TV, Linear TV Total, Total BVOD, Cumulative Reach (000s), Cumulative Reach (%), Total People, People 25-54, People 18-39, Consolidated 7 as at 03/08/2023 (BVOD is When Watched).