Rugby League on Nine
The record-breaking 2023 NRL and NRLW Grand Finals drove viewers to Nine in the millions.
The Men's Grand Final reached 5.5M Aussies (Linear TV: 4.7M BVOD: 949K) with 1.6M (Linear TV: 1.4M, BVOD: 174K) captivated by the Women's Grand Final.
Across the 9Network and all key demos, an incredible +70% commercial share in metro and +67% commercial share in regional was recorded.
On 9Now, both finals smashed live streaming records, with the Men's achieving a Live BVOD audience of 605K (+56% year-on-year), the highest Live BVOD audience for a Rugby League match and NRL or AFL Grand Final ever recorded.
Proving the power of women's sport, the Women's Grand Final recorded the highest ever Live BVOD audience for a women's Rugby League match and was up +62% on the 2022 NRLW Grand Final.
9Now recorded a whopping 86% CFTA share of live minutes on Sunday, taking out the No.1 program live streamed against all competitors.
2023 NRL Grand Final
Comm share across all key demos (Metro)
Comm share across all key demos (Regional)
Comm share of live minutes for 9Now
Ever Live BVOD audience for a Rugby League match or NRL/AFL Grand Final
Year-on-year growth in Live BVOD audience
live minutes streamed (+54% year-on-year)
2023 NRLW Grand Final
Ever Live BVOD audience for a women's Rugby League match
Watched NRLW Grand Final in Linear TV and 9Now history
Growth in Live BVOD audience compared to 2022 NRLW Grand Final