AUDIENCE INSIGHTS

|  JUNE 2023

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9_9NowShadow

Nine's Total TV audience skyrockets in June,

reaching +18.5 million Aussies

Nine's Total TV audience skyrockets in June, reaching +18.5 million Aussies, with 9Now driving +10.6% incremental reach to TV.​

​In streaming, a combination of The Ashes, State of Origin and Love Island UK drove a record-breaking month for 9Now, reaching 4.8 million, the highest reaching month for any CFTA BVOD platform ever. Capturing the attention of 1 in 4 Australians aged 25-54 engaging with 9Now to stream Australia's most-loved content when and where they want. ​​

​Total FTA delivered powerful results reaching 23.6 million people, with over 90% of Australian's aged 25-54 engaging with FTA content in June.

​

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Total TV Reach - June 2023

M
Linear TV
M
BVOD
M
Total TV

+90%

Total FTA TV+BVOD audience reach P25-54

+10.6%

BVOD incremental reach points

23.6M

Total FTA reach TV+BVOD

+4.8M

Australian's reached on 9Now

Highest

Reaching month for any CFTA BVOD platform ever

1 in 4

Of Australian's reached P25-54 on 9Now

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Source: OzTAM © 2023, TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], January 2022 - June 2023, Total FTA, Network 9, Total TV, Linear TV Total, Total BVOD, Cumulative Reach (000s), Cumulative Reach (%), Cumulative Reach (%), Total People, People 25-54, Consolidated 7 as at 05/07/2023 (BVOD is When Watched).