AFR WEEKEND //
Introduction
AFR Weekend differs from The Australian Financial Review in many ways. It provides news of the week analysed in more detail, making readers understand the week’s events while they have the time.
AFR Weekend is a mix of business and pleasure, delivering multiple lifestyle contextual opportunities, the biggest stories and best reads, handpicked for you by the AFR Weekend Editor.
A NOTE FROM THE EDITOR //
Andrew Burke, Editor
“AFR Weekend breaks the news and offers insightful analysis of the big issues.
Its sharp, contemporary design delivers reading fit for a weekend.
We zoom in on the people making news and those that soon will be, the forces shaping markets and the risks and opportunities in investments, and the goods and experiences on which readers can enjoy their success and life’s finer things.
Saturday is a time to kick back without switching off and there’s no better way of doing that than with AFR Weekend.”
AFR / AFR WEEKEND AUDIENCE //
The Numbers
The AFR audience are ambitious, they’re entrepreneurs and changemakers.
Source: Roy Morgan Research; people 14+ for the 12 months ending September 2024.
AFR WEEKEND PROFILE //
Average HH Income:
Average Age:
are A or B social grade
are the main grocery buyer
have a mortgage / are a home owner
have a diploma or degree
believe quality is more important than price
Source: Roy Morgan Research; people 14+ for the 12 months ending September 2024.
AFR WEEKEND //
Sections
AFR WEEKEND //
Creative Execution Examples
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READY TO CREATE //
CONTACT //
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