AFR_Weekend_Masthead

AFR WEEKEND //

Introduction

AFR Weekend differs from The Australian Financial Review in many ways. It provides news of the week analysed in more detail, making readers understand the week’s events while they have the time.

AFR Weekend is a mix of business and pleasure, delivering multiple lifestyle contextual opportunities, the biggest stories and best reads, handpicked for you by the AFR Weekend Editor.

AFR
Group 5

A NOTE FROM THE EDITOR //

Andrew Burke, Editor

“AFR Weekend breaks the news and offers insightful analysis of the big issues.

Its sharp, contemporary design delivers reading fit for a weekend.

We zoom in on the people making news and those that soon will be, the forces shaping markets and the risks and opportunities in investments, and the goods and experiences on which readers can enjoy their success and life’s finer things.

Saturday is a time to kick back without switching off and there’s no better way of doing that than with AFR Weekend.”

AFR / AFR WEEKEND AUDIENCE //

The Numbers

The AFR audience are ambitious, they’re entrepreneurs and changemakers.

  • AFR Weekend Print Readership

  • Total AFR News Audience (Print + Digital)

Source: Roy Morgan Research; People 14+ for the 12 months ending December 2021.

AFR PROFILE //

Male62%
Female38%

Average HH Income:

Average Age:

%

are A or B social grade

%

are the main grocery buyer

%

have a mortgage / are a home owner

%

have a diploma or degree

k

on average in investments

%

intend to purchase a car within 4 years

Source: Roy Morgan Research; People 14+ for the 12 months ending December 2021.

AFR WEEKEND //

Sections

AFR WEEKEND //

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READY TO CREATE //

CONTACT //

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