Engage Now

The Engage Now product is a video ad format produced by our Powered Studios that highlights a live QR code and distinctively leverages a brand’s colour IP with a 10-second call-to-action end frame. The format is created from a 15-sec or a 30-sec video TVC and appears in both 9Now live and VOD content across CTV and desktop environments.

QR codes encourage consumer interaction and engagement in new creative ways with a second screen experience. They drive brand consideration and conversions by allowing easy access for consumers to find out more or make a purchase.

Ad Specifications

The Engage Now format is custom built on a campaign by campaign basis by our Powered Studios team. The format is built using a brands 15-sec or a 30-sec video in-stream advertisement.

  1. To begin, the QR Code is delivered throughout the asset as an overlay in the bottom left hand corner.
  2. The ad squeezes back to a prominent 10-second colour-branded QR end frame as the video finishes within a half of the screen.
  3. User prompted by clearly marked CTA to scan with mobile camera. Option for Nine to generate QR code with scanning metrics.

For submission guidelines please refer to Nine’s Acceptance Policy

For monitoring and blocking information please refer to Nine’s Brand Safety Policy