Digital outdoor media leader QMS has today announced the launch of ‘The Jewel’, a brand-new digital large format site at 240 Queen Street, set to become one of Brisbane’s most iconic billboard locations.

Positioned in a prime CBD pedestrian precinct linking Brisbane’s key luxury retail and financial hubs, the site offers dominant streetscape presence and uncluttered viewing giving clients high-impact visibility among a valuable audience of professionals, corporate decision-makers and retail consumers within one of the city’s busiest environments. 

‘The Jewel’ features a newly installed, high-quality portrait screen with full motion and 3DOOH enabled capability, giving brands the ability to deliver immersive, attention-commanding creative executions at scale, with campaigns able to deliver more than 800,000 impressions across a week*.

The launch of ‘The Jewel’ further expands QMS’ premium Digital Large Format network, joining a growing portfolio of high-profile assets across Australia that support full motion and 3DOOH creative, including The Emporium (VIC), The Queen (QLD), Manly Wharf (NSW), Victoria Cross Station (NSW) and Rundle Mall (SA).

“‘The Jewel’ is set to become one of Brisbane’s most iconic and in demand Digital Out of Home assets. Its scale, location and advanced digital capability allow us to offer clients a truly premium creative canvas in the heart of the CBD.”

  – Sara Lappage, Chief Operating Officer – QMS

“As Brisbane continues its evolution toward 2032, with the city’s profile set to grow nationally and globally, ‘The Jewel’ provides brands with a powerful platform to build presence with valuable audiences at scale, in one of the city’s most important commercial and cultural precincts.”
“Importantly, it strengthens our national network of high-impact digital locations giving brands greater flexibility to deliver bold, creative and contextually relevant campaigns across multiple cities. ”
“Much like The Emporium in Melbourne, this site sets a new benchmark for creative impact in the Brisbane market.”

The addition of ‘The Jewel’ reinforces QMS’ continued investment in premium digital infrastructure, further strengthening its position as the leader in premium digital OOH across Australia.

*Source: QMS, MOVE, Reference Week 28 July to 3 August 2025, The Jewel, P14+, Brisbane, 10% SOT, VAC.

Tuesday 7 July, 2026