Bringing the action
The New Home
of Hoops
Underpinned by 47 years of heritage, the National Basketball League (NBL) unites a passionate, nationwide audience.
Now, Nine is providing the NBL with the 360-degree scale it deserves, engaging fans everywhere they watch, read, scroll, and look – bridging the explosive energy of avid NBL fans into an unmissable, highly engaged audience for advertisers.
Nine’s NBL Broadcast Schedule
Booming momentum
With 70% of its audience aged under 40 and digital streaming engagement up +20% year-on-year, the NBL offers direct access for brands to connect with a young, highly engaged demographic.
Source: NBL Annual Report 2023/24; OzTAM Video Player Measurement (VPM); Roy Morgan Research 2024.
Spark your next success story
Connect with engaged NBL fans across Nine’s cross-platform ecosystem
Big ideas, for even bigger results
Check out how our partners have leveraged Nine's platforms to grow their business.
More than
just sport
Get ready for the NBL on Nine in 2026/27
Growing demand
Engaged audience
Global credibility
NBA gateway
The NBL is without a doubt one of Australia’s most engaging and fastest growing sports competitions. The standard of the game has never been higher, passion from the fans has never been stronger, and an innovative broadcast approach from all stakeholders makes this a perfect addition to Nine’s suite of sport assets. We are thrilled to be entering this partnership and excited about the opportunities that will come from having NBL content on Nine’s platforms.
Brent Williams - Director of Sport
Let’s connect
Ready to find out more? Request a bespoke presentation today.
