Consumer Pulse SPORT
Unpack what’s trending each month
Consumer Pulse – Sports Edition will survey around 2,000 national respondents spanning Nine’s TV, digital, print and talk radio audiences.
The monthly survey will cover attitudes and behaviours towards sports viewing and the influence of sport on Australian culture.
February, 2024
Unprompted awareness of major sporting events in the next 12 months
When we asked our Nine audiences if they are aware of any sporting events taking place in 2024, the Paris 2024 Olympic Games received significantly more mentions than any other event. Overall, 3 in 5 spontaneously recalled the Olympic Games, consistently high across all age groups and significantly higher among women.
March, 2024
This month we explored sports fandom
When we asked our Nine audiences if they are a fan of any sport from a complete list of sporting codes, we found that more than 6 in 10 admit to being fans of the AFL, Tennis, and men’s Cricket. However, the degree of fandom for each code varies, with around one-third claiming to be “avid” fans of the AFL whilst Tennis and Cricket have more of a “casual” fanbase.
April, 2024
The impact of sport on cultural diversity, inclusion and pop culture
When we asked our Nine audiences, the majority support people from multicultural backgrounds (81%) and people with disabilities (75%) participating in professional sports. 1 in 2 support professional women’s sporting codes, significantly higher among men under the age of 40 (59%).
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