The Sydney Morning Herald remains Australia’s most read news brand with a cross-platform readership of 8.1 million readers, according to the Total News readership figures released by Roy Morgan today. 

Cementing its place as the country’s most read masthead, the Herald continues to more than double The Daily Telegraph readership (8.064 million versus The Telegraph’s 3.950 million) in Total News, in the latest figures in the 12-month period ending December 2022. 

The Monday to Friday print edition recorded an impressive annual growth of 14% year-on-year, and quarterly growth of 4%. With a readership of 402,000, this is the fifth consecutive quarter of growth. 

The Sun Herald print edition is read by 417,000 people every Sunday. In the last four weeks 1.9 million people on average have read a print edition of the Herald.  

Across the Herald and Age, the prestigious Good Weekend continues to be Saturday’s most read magazine insert, attracting an average issue print readership of 722,000. Similarly, the Good Food and Traveller titles deliver total cross platform audiences of 1.54 million and 1.63 million, respectively, each month.

Sunday Life recorded an average issue print readership of 420,000, while Domain defied a softening real estate market, seeing annual and quarterly growth with a print readership of 510,000. 

Nine’s Total Publishing assets reach a de-duplicated audience of 16.8 million* Australians across print and digital.

“Against a backdrop of a cost of living crisis and a touch of news fatigue affecting all publishers, The Sydney Morning Herald has more than held its own. These figures again demonstrate the quality of the Herald’s journalism and the special role we have in people’s daily lives. Our newsroom has a real great buzz at the moment and we have some really innovative and exciting projects planned to bring to our readers over the coming months,” said the Herald’s editor, Bevan Shields. 

The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.  

Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to December 2022.

*This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing 
amotte@nine.com.au

Monday, February 27, 2023