The Voice returned on Sunday with strong audience figures and was the No. 1 non-news program of the night.

The Voice had a national average audience of 1.387 million (Metropolitan: 1.012 million; Regional: 376,000) and won across all key demographics: 25-54s, 16-39s and Grocery Shopper + Child.

Importantly, across the 5 metro cities week one has seen strong year-on-year growth in the key demographics of the show. People 25-54 had 5.8% growth, People 16-39 with 1.9% growth and Grocery Shopper + Child performing well with a 9.1% year-on-year improvement.

To find out how your brand can harness the power of big dreams to connect with audiences across multiple platforms, contact your Nine representative.