One of Australia’s top media buyers has commended Nine for outlining a strategy not just for the  year ahead but for detailing a roadmap into 2020 and beyond that explains how the media company intends to deliver cross-platform results for all its clients. 

Speaking after the Nine 2019 Upfront event on Wednesday night at Fox Studios, Ashley Earnshaw,  CIO of Dentsu Aegis Network’s Amplify, said Nine presented a clear strategy outlining the opportunities for its commercial partners. 

“It was really clear on Nine’s vision,” says Earnshaw. “Importantly, what I saw wasn’t just about 2019, but also 2020, and the next few years. I came away with a good sense of what Nine is trying to achieve and how it can impact our clients.”

The Upfront event also saw Nine lay out its content slate, featuring new dramas such as Bad Mothers and a revived SeaChange, and Lego Masters, a family program hosted by  Hamish Blake. Nine also unveiled key business initiatives, such as the next stage of plans to simplify and further automate the buying of television through its unique proprietary technology 9Galaxy, and launched 9Voyager, which is aimed at opening the TV market to more small and medium enterprise (SME) owners.

Earnshaw was most excited by “the ability to connect your content with technology, and then be able to prove effectiveness”.

“The vision with 9Galaxy is really clear, the vision with data is really clear,” he said.

“The roadmap for Nine set that out for us.”

Earnshaw says consistency and reliability of content is important to media buyers. “We look across all those content pillars you shared, and we look at next year, and we know you will deliver.”