‘Premium revenue and digital upside will drive future growth’ – Nine’s CEO

There are many factor driving Nine’s improved performance this year, but a couple of indicators that have been largely overlooked by the media will be vital for driving success in the future.

This year, Nine has been much more effective at squeezing more revenue out of commercial partnerships and a big part of Nine’s future will revolve around getting all of its platforms and touch points to work towards growing revenue.

After acknowledging Nine’s excellent local content slate, which has rolled out tent pole hits like the revamped Married At First Sight and wildly successful Australian Ninja Warrior, CEO Hugh Marks tells AdNews its the integrations piece and a 16% lift in ‘premium revenue’ that has helped the network turnaround its performance this year (see graphic below).

“We re also understanding better and engaging better with how we work with clients across our shows and our platforms and that’s starting to deliver us results in a revenue sense,” he said.

Click here to read the full piece on AdNews.